Research On The Development Strategy For Gu Cheng Industrial Park

With the rapid increase of China’s urbanization rate,"industry",as one of the entry points of the new urbanization process,has received high attention.With the vigorous development of social economy,the transformation and upgrading of regional industries and the deepening of innovation and entrepreneurship,industrial parks have become an important pillar of regional economic development.It can not only promote the opening of cities,attract more investors,but also stimulate management innovation,and is a booster of regional economic growth.The state strongly supports the participation of social capital in the construction of industrial parks,and diversified development entities have set foot in industrial park projects.In the case of such large-scale development and construction of the front park,a large number of commercial properties have precipitated,and the asset owner holds a large number of underlying assets.At the same time,the business logic of the asset owner has gradually changed from development in the development era to long-term operation in the stock era.The industrial park has entered the era of stock operation,and its core characteristics and business model are constantly evolving.In the future,industrial introduction and sustainable industrial operation will become the core competitiveness of park operators.As a model of the scientific and technological innovation ecological community in operation,Gucheng Industrial Park has incubated more than 200 high-tech enterprises in total.By 2022,the revenue of enterprises settled in the park was nearly60 billion yuan.Due to the tightening of the government’s industrial land policy,the major industrial real estate companies have generally felt great operating pressure and the profit model has also undergone fundamental changes.The traditional industrial real estate model has generally fallen into the bottleneck of development.If the model cannot be broken as soon as possible,it will directly affect the overall development of Gucheng Industrial Park.At present,Gucheng Industrial Park has changed from "industrial space construction" to "industrial space operation",from "industrial investment" to "industrial operation service",and from "single rental income" to "multiple operating income".It is an important direction for the development of Gucheng Industrial Park to explore innovative industrial investment promotion and industrial operation modes,explore the product,space and industrial value of the project,and develop diversified profit models,such as REITs,infrastructure,platform construction,service income,marketing promotion,enterprise growth,etc.,by applying the relevant knowledge of strategic management.This paper takes the current development and future prospects of industrial parks in the field of industrial real estate as the background,makes full use of operational strategic management knowledge,and studies the development strategy of Gucheng Industrial Park.Based on the development of the industry,the paper deeply analyzes the problems and deep reasons of the operation and management of Gucheng Industrial Park.This paper makes a deep analysis of the current situation of Gucheng Industrial Park through PEST analysis method and Porter’s five forces analysis model,and combines SWOT analysis method to discuss the advantages,disadvantages,opportunities and threats of Gucheng Industrial Park in detail,and finally comes to the conclusion that Gucheng Industrial Park should adopt the SO-type development strategy as the main strategy,and other strategies as a supplement to achieve diversified development.Strengthen the advantages of the park’s assets and services,build the park’s IP,and enhance its core competitiveness.Focus on the industrial chain,"recruit leading enterprises,build headquarters,and build brands",explore the business that can be developed,expand business income,build a professional full-cycle industrial operation ecosystem,realize sustainable operation mechanism,and propose strategic implementation and safeguard measures for enterprise development.