| In the context of globalization,with the diversification of customers,the way of competition faced by enterprises and the constant change of market demand,the product life cycle is obviously shortened.In order to improve competitiveness and adapt to the rapidly changing external environment,enterprises pay more attention to the role of new product research and development and product management in business activities,and they pay more attention to quantitative market research,marketing and product research,which are interrelated.Nowadays,"creating products" has become the new development strategy of enterprises;"Cost reduction","shorten the development cycle","products to meet customer needs" constitute the core factors of enterprise competitiveness.In modern enterprise management,enterprise’s profit and growth are closely related to the enterprise’s profit model and the research and development of new products.As a company with 20 years of deep cultivation in China,B&S has grown from a self-operated factory to a comprehensive company with 200 product OEMs,1076 cooperative parts suppliers,and 300 dealer distributors.B&S recognizes the necessity of creating world-class products.Since 2012,based on the investigation and research on the best practices of the company and other outstanding companies,the concept of project management has been introduced,the company’s NPD process has been created.Increase the level to promote teamwork,clarify the team’s plan for project implementation,and let the team have a clear understanding of the deliverables of the project.However,with the development of the business,some problems have been exposed during the development of new products.This article takes B&S new product development process management and optimization as the research object,discovers and analyzes the problems in its new product development process,applies business process reengineering,and optimizes the process from the six stages of the new product development process.Verify the effectiveness of the improvement suggestions to improve the company’s existing new product development management level,enhance the company’s competitiveness,and achieve the company’s long-term goal of long-term operation. |
