Research On Business Process Reengineering Of W Company's New Product Development

Due to the intensification of competition in the industry and the reduction of flow increment,capital entry is more cautious.In the fierce market competition,the enterprise's own product development process reengineering has highlighted its important position.More and more enterprises have carried out process reengineering to improve their operational efficiency,speed up their response to changes in the external environment,and enhance their survival and profitability.W Company is a famous Internet company in Beijing.After more than three years of vigorous development,the company has entered a new stage.At this stage,the problems of the new product development process are gradually highlighted: the satisfaction of employees,bosses and users to the new product development is not high;the development of new products is slow and the quality is unstable;the process of new product development is uncontrollable.In order to solve the above problems,based on the theory of process reengineering,first of all,we use interviews,brainstorming and open-ended questionnaires to collect the new product development process problems of W Company.Secondly,two performance matrices are used to select the optimal finite reengineering process with input and output.Thirdly,for each selected process,Pareto chart is used to select the most influential problem.Fishbone chart is used to analyze the specific causes of the problem,and ESIA method is used to redesign the link in the process.Then,reengineering is carried out according to the reengineering scheme.In addition,measures to ensure the implementation of new product development process reengineering are put forward from the perspective of process.From the effect of five process reengineering for a period of time.Process reengineering can improve process efficiency.Process reengineering can improve product quality.Process reengineering can improve the satisfaction of relevant people.This process reengineering research can provide reference for other start-up Internet companies.