Research On Financial News Reporting In Guangxi Provincial Media:Current Situation,Problems And Ways Out

News communication activities and socio-economic development have an inherent relationship of promoting each other and facilitating each other.In particular,financial news reports play an important role in summarizing economic development,disseminating the current economic situation and predicting the future direction of economic development.In recent years,the economic development of Guangxi has always maintained a stable and positive trend,and Guangxi,as an important strategic pivot point of the western development,is the window of China to ASEAN.This paper finds through literature that the current research pays little attention to the development of financial news reporting in Guangxi,and there is a problem of ignoring the relationship between the characteristic nature of local economic development and the development of regional financial news.Guangxi provincial media are the main producers of financial news in Guangxi.This study takes financial news reports of Guangxi provincial media as the research object,and through content analysis method,in-depth interview method and case analysis method,selects representative and typical financial news special editions and columns of Guangxi provincial newspapers,TV and new media according to media types for research to explore the current situation and problems of Guangxi provincial financial news reports,so as to put forward corresponding suggestions.During the study,it is found that the financial news reports of Guangxi provincial media have the general problems of low degree of media integration development;low content professionalism and homogenization dilemma;low quality of journalists and unsound talent training mechanism.Different media types have different communication characteristics and different problems at the same time.Newspaper financial news reports have more rigid reporting perspectives;TV financial news reports make useful attempts to popularize and popularize news,but lack in-depth financial news reports;new media financial news face the problems of frequent soft advertisements and reduced media credibility.Based on the above analysis,this paper proposes the development path that Guangxi provincial media financial news reports should grasp the direction of media integration,adhere to the principle of professionalism,expand the types of selected topics and strengthen the construction of integrated media team,taking into account the actual situation of Guangxi development.In addition,newspaper financial news reports should find the right angle of entry and enhance the serviceability of the content;TV financial news reports should be thematic and increase the depth of its content;and new media financial news reports should strengthen internal supervision and enhance the credibility of the media.Through the above research,this paper makes a more complete sorting out of Guangxi provincial media’s financial news reports,providing reference significance for the development of Guangxi provincial media’s financial news and further promoting the good development of Guangxi news communication industry.