Research On Graphic News Reporting Strategy

With the expansion of financial media resources,the advancement of science and technology,the promotion and popularization of electronic mobile media,and online media,people's audiovisual senses have been greatly extended.In the past,traditional media based on texts had the most credibility.And universality,a new style of news expression quietly emerges in the field of news communication-graphic journalism.Graphic news is a way of sorting,summarizing and summarizing news facts in a schematic way.We cannot simply equate graphic news with data news and picture news.Graphic news compares the news sensitivity and power of traditional news.The combination of narrative ability and a large amount of text data content has brought new possibilities to the production of news content.This article takes the public network tweets of the ifeng Network's "Financial Economics Talk" official accounts as the research object,adopts the literature analysis method,content analysis method and case study method,and selects the contents of the public account in 2018 and 2019 as research samples to explore its reporting characteristics And deficiencies,and propose corresponding reporting strategies.The full text is divided into four chapters.The first chapter explores the definition of graphic news,and its connection and difference with data news through literature analysis.It sorts out the content of graphic news and ifeng Network's "Financial Economics Talk" from the perspective of theoretical connotation.The second chapter analyzes the characteristics of the "Financial Economics Talk" public account of ifeng Network's from the two aspects of content production and form by using the content analysis method and case analysis method.It concludes that the topic selection is accurate and the title text is easy;the presentation forms are diverse.Features of stable update frequency.The third chapter mainly analyzes the shortcomings of ifeng Network's "Finance and Economics Talk",such as unknown sources of information,lack of global vision,and lack of interactivity and interactivity.The fourth chapter explores from three aspects of report topic selection,"graph" and "solution" through multiple dimensions,discusses how to make graphic news not only keep pace with the times,but also meet the favorite preferences of the broad audience.The "Finance and Economics Talk" on the Internet has served as a reference for the development of other graphic news.Compared with a large number of abstract and boring "news language + professional financial language + digital charts" financial news,Phoenix.com "Financial Link" public account conveys information to the audience in a perceptual,simple and interesting way.Not only is it more understood and accepted by contemporary audiences,but it also meets the needs of audiences for fast information browsing in the era of picture reading.