Status Of Professional Radio And Television News Reporter At Ambient Media Convergence

With the development of modern technology, the dissemination of Internet information cost is greatly reduced, and there is a huge advantage in the speed of its spread and the audience compare with traditional media, under the trend both in development of modern communication platform and the diversification of the information transmission, it enhances the awareness of selecting news by audience, news reporters in this process is no longer the "uncrowned king" now,the growing balance between the audience and the disseminators of information is on an equal position which is more active to participate in the dissemination of information links on communicators supervision and strengthen the interaction between the elements of the vector-borne, but also unlimited challenges for journalists and higher requirements.High pressure and fierce competition in the media, making the profession become a "high-risk industries in many occupations, there are two parts, first, the news reporter can not break through their own adverse environmental impacts and limitations produced negative working conditions, lack of professional identity adversely affect the stability of media communication environment, staff mobility, professional journalists develop difficulty enhancement, a direct result of the decline in the competitiveness of news programs, audience with the good and the bad quality of programs widely criticized deficiencies and bottlenecks; On the other hand, the news reporters must participate actively the integration of media environment to enhance the self-vocational ability to process, which in turn virtually increase occupational stress, resulting in loss of the basic life turn life around work to enhance the quality of the space, which in turn hit the news reporters practitioners enthusiasm, occupational burnout, can not be stable and long-term to maintain a good work ethic, the breeding of a bad mood at the same time because the industry anomie of potential problems.How to address the plight of media convergence, and to study the solution to the dilemma is the topic of this paper, research. This article will take a literature review of existing research results summarizing the longitudinal development of rheology of the comparative analysis of news reporters, questionnaires Shaanxi Radio and Television News for the study of radio and television news reporters targeted research surveys, analysis of the data obtained, objective reflects the crux of the problem, to grasp the general overview, case interview form of to specific comprehensive understanding of the more prominent issues, comparative analysis of the resulting loss of professional identity causes and the financial media environment, the plight of their own development, social psychology theories on the cause of the crisis of professional identity analysis, and communication theory to guide the financial media environment spread elements of the direction of development and improvement targets.Driven by the trend of media convergence, in fact, need more sleep to prepare high professionalism and a strong ability to adapt to "all the reporters, although the audience on a wide range of platforms to get more information, but precisely because of the information explosion, numerous sources of information, the authenticity of the news reliable letter research is increasingly weak, Only by strengthening the professional identity of the news reporter played by the media "lookout" News duties, in the vast amounts of information quickly update keen insight and information collected ability to fast track the valuable news event, can be control to eliminate false news, the integration of this media will be thriving full of vigor and vitality, before we can have an engine for development, thus promote the progress of social civilization and the development of journalism. Studied in this paper has a certain operability, can provide reference for the future development of news reporters.I believe, one small step forward professional identity and professional standards by journalist, will be a major step for the construction of journalism.