Research On News Production Of Guangxi Tv Station Under The Background Of Media Integration

In recent years,the new media represented by the Internet has gradually become the first choice for the audience to watch the news with its rich media forms and diversified reporting methods.Facing the change of media pattern and audience reading habit,media convergence has become the inevitable choice of traditional media.Accurate implementation of the poverty alleviation work,to eliminate poverty,and to maintain the livelihood of the people is of great significance,problems such as"precision,precision of poverty for poverty alleviation" by the party and the government to rise to the national strategy,the media as "less propagandistic"of the party and the people,in the context of media convergence,the most important task is to promote the party's line,principles and policies,grasp the right public opinion direction,make accurate news production for poverty alleviation,promoting the smooth implementation of the party and the government accurate poverty alleviation task,innovation news coverage and public opinion guide thought,this is a propaganda national major policy,to carry forward the socialist mainstream values of responsibility,and their influence and enhance media say important opportunities.Guangxi as one of the national poverty alleviation work in key areas,although the precise poverty great results,but the crucial task is still arduous,poverty as guangxi guangxi television domestic most authoritative media,is has the responsibility and obligation to accurate news for poverty alleviation for production of high quality.In this paper,from the perspective of media convergence,the guangxi television reported accurate news and media convergence theory for poverty alleviation,Guangxi TV station in the traditional TV media and the Internet and mobile terminal after fusion for its accurate content and characteristics of news production and thinking for poverty alleviation.Firstly,the paper studies the development and practice of media convergence theory,and analyzes the theory of media technology and media content fusion.Then discuss Guangxi television under the background of media convergence to a series of specific production accurate news for poverty alleviation,make accurate news coverage matrix for poverty alleviation,promoting total media type activities and creating accurate brand columns for poverty alleviation,using electric business platform to promote sales.Making accurate coverage of matrix for poverty alleviation,the paper analyzes the traditional television media involves accurate poverty alleviation in Guangxi the number of columns,content,form and new media,IPTV,weibo,micro letter,mobile client;In the aspect of promoting all-media coverage of poverty alleviation,the paper analyzed the "I am the representative of my hometown" jointly organized by Guangxi TV station and the unit,which is a large-scale full-media live broadcast of e-business poverty alleviation in pubei county.In creating accurate brand columns for poverty alleviation,the use of electric business platform for the promotion,the brand of the first secretary of the content,layout,form,and media convergence condition is analyzed,and the building of e-commerce platform were studied;Then summed up the Guangxi TV station has the establishment of media convergence institutions and the transformation of traditional media development management concept,comprehensively build the multimedia matrix and strengthen the service consciousness thinking;Finally is the accurate news for poverty alleviation in guangxi television production homogeneity and lack of innovation,the content of the analysis of the People's Daily and China central television reported accurately innovation for poverty alleviation measures,thus guide,give restructuring and organization reconstruction,overall planning and content of innovation and improve the reporting system and to build depth accurate reports for poverty alleviation.