| With the growth of the netizen generation,the universalization of fan identity and the daily behavior of its behavior have aroused the common attention of the industry and academia,especially since the formation of "rice circle culture",the behavior of fans has developed towards the characteristics of initiative,specialization and irrational grouping,and the social problems caused by fans in the process of "star making" are also more eye-catching,in May 2021,the program group of "Youth with You3" induced an emerging "industry" with the process of "fan consumption-star casting-food waste",in this event "rice circle" On June 15,2021,the Cyberspace Administration of China announced a nationwide campaign to rectify the chaos in Qinglang ’rice circle’.Starting from this background,this paper takes the microblog platform as the main research carrier with the help of media construction theory,selects the heads of the fan communities,super words and various working groups in the fan community of 58 stars in Weibo as the research objects,sorts out and studies the specific process of fan star chasing in the virtual network environment of media construction and the problems existing in this process,from the media construction of the virtual media image of the star to the individual fan to complete the emotional construction of the fan group,and finally form a closed loop of interaction between stars and fans "two-way rush".The author found that in this process,fans were wrapped up in capital,inevitably from simple "star chasers" to "workers",and fans over-catered to the development trend of capital led to the continuous sinking of the bottom line of society.In view of the specific problems in the research,the author puts forward corresponding suggestions and solutions to the star-chasing behavior of fans,continuously strengthens the positive guidance of socialist core values to fans from the three levels of individual fans,market and society,and promotes the improvement of fans’ bad behavior;Strengthen supervision on the platform side,and promptly deal with abnormal speech;Gain insight into the psychological tendencies of fans,reshape value identity within the fan community,transmit positive energy,and promote effective integration within the fan group. |
