Research On Media Construction And Fan Role Identity Of Traffic Stars "Fan Group"

With the rapid development of mobile Internet,the number of mobile clients of mobile phones is surpassing that of computers,and the mobile clients have a large number of users at a time.These users not only change the traditional communication paradigm,but also generate data traffic as they browse the page.With the help of data traffic,users can not only upload and share information,but the website can also capture hot spots based on the number of visitors at a given time.Therefore,flow has been given a new meaning in the field of entertainment,and has become a synonym for "heat".Popular stars begin to refer to stars who with high heat and many fans on the Internet in a certain period of time.With the emergence of streaming stars in the entertainment market,social problems and events caused by the behavior of popular stars fans have been widely concerned.Based on popular stars "fan group" as the research object,combined with the related concept of "fan group",to the overall popular stars "fan group",tries to analyze from two aspects of media construction and fans role identity a large and highly organized groups,proposed the present stage popular stars "fan group",the problem existing in and critical reflection.This paper firstly defines the concept of popular stars and their fans,and establishes that the "fans" of popular stars belong to the research scope of fan culture through relevant literature.Through reading relevant reports on the "fans" of popular stars,this paper finds out how the media constructs its image and forms the "other" construction of the "fans" of popular stars.In this study,the media images of popular stars are summarized and introduced into the in-depth interview on the influencing factors of role identity of popular star' fans,so as to explore whether the images constructed by the media will affect fans' identity of their own fan roles.At the same time,based on the grounded theory research method,we obtained the theoretical model of the influencing factors of the role identity of popular star fans,including the factors caused by fans themselves,social environment and media influence.Finally,we describe the realistic problems revealed in the media construction process of "fan groups" of popular stars and the role identification process of fans,and conclude that there are three types of problems from individuals to groups,which are respectively about personal loss,group discourse power contention,group communication and collective behavior.By reflecting on these problems,we get the causes of the problems and criticize them.This study is aiming at popular stars "fan group" in social media cohort study,we hope that through this study,can cause the fan group for lost,say for the cause of group polarization and identity labels warning,ways of thinking and for the future development of fan culture play a minor role.