The Research On On-line Interactive Among The Entertain Ment Stars And Their Fans

The meaning of fans has changed a lot with the development of new media.Themode of transmission between the entertainment stars and their fans has presented a newtrend after media convergence so that the research on Internet interactive effect betweenthem becomes one new research direction in the field of communication.Thetechnological development is promoting these people to communicate timely andeffectively and fans of these entertainment stars have played an important role in theentertainment industry.This paper is based on the analysis of the existing on-line communication channelbetween the entertainment stars and their fans. This paper aims to analyze the differentcharacteristics among these communication channels and the bilateral mental states in thecommunication. Then it wants to make a conclusion on the market value of thiscommunication mode and give out some rationalization proposal.The campaign team ofthe stars should pay the attention on the internet environment and get acknowledge of thefans’opinions and internet behaviors. On the other hand,it is helpful for the entertainmentindustry to excavate the stars’ influences in the Internet. The communicationeffectiveness from the fans can make a huge influence on the ordinary people. What’smore, the fans must be mature quickly in the Internet and they should master the skills ofdistinguishing the true and false informations. It is better for the fans to be more positiveto communicate with their idols.