| Micro-blog fans is the same meaning as micro-blog" followers", it refers to themicro-blog users who follow other micro-blog users they concerned. Micro-blog fans is arelative concept, each valid micro-blog user since micro-blog fans and was concerned.Micro-blog fans and traditional fans have many similarities, but they also have their ownunique places, it is worth thinking. This paper, on the micro-blog fans conducted in-depthstudy.This paper conducted a general overview about micro-blog fans firstly, from thetraditional meaning proceed with of fans, discuss fans’ characteristics. Combine with theresearch of micro-blog, micro-blog fans and fans in the traditional sense similarities anddifferences, summarize the salient features of micro-blog fans. And then through themicro-blog example in-depth analysis of micro-blog fans to form, in addition to theattention of fans object with fans, and also about the attention of impure fans, and eventhe fans company produced a large number of false fans. Finally, through the micro-blogfan characteristics and formation analysis, summarize the micro-blog fans have on themicro-blog development influence on advertising and marketing, business impact, oncelebrity self-discipline as well as promotion of tremendous energy. And at the end of thearticle, the author introduces the prospect of micro-blog fans, as well as somesuggestions to solve the problem of micro-blog fans.In this paper, integrated use of communication, sociology, psychology, pedagogyand other subjects knowledge, using literature analysis, content analysis, case analysis,combining quantitative and qualitative research methods. Recognizng the micro-blogfans on the foundation of connotation, research into new micro-blog fans as well as theformation of micro-blog fans of the powerful energy, micro-blog and analysis the causesof the problem, try to current solve micro-blog fans problems effectively. |
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