Research Of New Model "Internet Plus Entertainment" Of The Connection Between Stars And Fans

From "My Fair Princess" caused universal viewing boom, into the new century with "Endless Love" as the representative of the Korean, and then to the 2005 "Super Girl" brings fanatical Starchaser fans this group in these nodes It helps gradually clear their image. Here the role of the Internet is to strengthen inter-fans and fans,the relationship between fans and stars.The Xingying Union Formed by Huayi Bros. Media Group and Tencent Inc.as the representative of the "Internet plus" This new type of star powder interaction model in the context of the fans and the fans have come to bring a new economic possibilities.Firstly, the research background, meaning and purpose, as well as an overview of the "fan market," "the connection between stars and fans" research status starting to analyze the feasibility of this project. Different times showing different states, there are different era product. Since the 1970s, the "the connection between stars and fans" began to sprout, embodied in its form to release the album, the concert will be held as well as screenings of such films. 21 century early 20th century, the development of the initial stage, television into people’s lives, "the connection between stars and fans" from "rare" to the development that can be seen on TV, the TV program enriched, entertainment draft comprehensive prevalent. Since the 21st century, "the connection between stars and fans" with the Internet era has shown comprehensive, rapid development momentum, there have been a number of online virtual platform, in order to protect the "the connection between stars and fans" can be realized. Further development of the new model "the connection between stars and fans" with a combination of online and offline become king, such as the birth of the "Xingying Union".In this paper, revolves around "Xingying Union" This case, it has the respective periods prior to the most representative "the connection between stars and fans" virtual platform for online compared to other online virtual platform summarize strengths and weaknesses, analyze the "Xingying Union" by virtue of what advantage, as a star powder interaction" Internet plus "represents the sudden emergence of a new model.Finally, the author from the business model, the development prospects, platform features and advantages and disadvantages of risk in terms of "Xingying Union" star pink interactive mode to make recite summary "Xingying Union" star pink interaction model for economic Fans fans and the entire market in the future development of the play what role and how it will be showing a trend.Xingying Union, a collection of Post Bar, microblogging, wechat, QQ group and other multi-channel edge interactive synthesizer. Star powder interaction, while the interaction with the fans of the star, while the exchange between fans and fans, both are indispensable. Multiple channels Star Movies union coincided with this demand star powder interaction coincide. In "Xingying Union" as the representative of a new model the connection between stars and fans, perhaps the first step is to change the traditional pattern of Internet entertainment."The connection between stars and fans" and "Xingying Union" as two new keywords, but also the innovation of this article, "the connection between stars and fans" as the first demand, more and more intense in the fan market, the entertainment industry should seize this breakthrough, the relationship between the fans and maintenance as a business management focus, build a new model"the connection between stars and fans" to meet market demand and guide "the connection between stars and fans" healthy development, not only for the stars, to the fans, as well as the entire entertainment industry, have extraordinary role. "Xingying Union" as a new case is a collection of personality and common, it has "fans economy", "the connection between stars and fans" unique label, a collection of the advantages of various interactive channels, but also hidden mystery, not only committed for the fans to create a real, fun, interactive real-time star pink new platform, but also provide diverse publicity and self-development space for artists, film and television drama and brand. Music fans realized the impact of achievement possible, and to further promote the integration of the Internet thinking and entertainment industry.