A Study On The Co-conspiracies Of Stars And Media In Internet Hot Events

Under the new media environment,the power of media has been expanding unprecedentedly,and the one-way power of media has changed into the mutual power of media and individuals.Individuals need to be empowered by media,and the media also need to be empowered by individuals.The two are in the interactive relationship of media power.The whole public opinion communication ecology presents a subtle change,and the issues related to stars are frequently heated.This paper is divided into five chapters.The first chapter introduces the origin,significance,current situation,contents and methods of this study.In chapter two,media power is a dominant power that influences and manipulates individuals or society.The ability to create or shape public opinion by defining problems and providing explanations and elaboration of problems as they arise and influence how they occur.At the same time,the general characteristics of media power and new changes in the new media environment are discussed.The third stars empowerment in the media,first determine the star's relationship with the media and opinion leaders,secondly,the basis of defining the star with the media empowerment finally points out that the star and media empowerment the manifestation of the conspiracy.The fourth chapter stars and media power collusion status quo,together share with media,media propagation index and the analysis of the empowerment collusion is implemented as a star with the media empowerment comes in,select network hot issues in 2015-2017 as a macroscopic analysis object,hot real-time monitoring results in 2017 as a micro concrete analysis of research data,and case analysis the empowerment collusion is implemented.Chapter five:the social influence of celebrities and media empowerment.This paper argues that star power for acceleration of warming events and spread with the traditional media incomparable advantage,star the characteristics of the active set issues increasingly prominent,but it is still limited by popularity,most public attention is also negative news and privacy.Therefore,the high media share of stars must face up to their existing problems while affirming the positive influence.