Image Construction Of Sports Stars In Microblogging

Sports stars have always been the media coverage of the hot,but also the most symbolic groups,from the narrative point of view,"athletes" to "star" change,like with a similar Hollywood star entertainment coat.Lin Dan gathered almost all the symbols of Chinese sports stars,as well as the media and the public on the sports stars all the imagination,regardless of the game results,shape,off-site image or topic,for the major social media provides a huge flow,He won the title as "super Dan" heroic style;and Liu Xiang,Li Ning and other sports stars,Lin Dan's media image and public opinion evaluation has also reversed,and Liu Xiang athletic level decline,the game caused by the myth of disruption Different,really let lindane media image of the event from the field,in November 2016 lindane was microblogging well-known entertainment show exposed "landing door",as if overnight,lindane media image from the hero,Become a negative mind,the process of change,the origin and through this phenomenon to talk about social media.“Weibo”such as the prevalence of social media,on the one hand to reduce the cost of sports stars and the threshold of the spread,on the other hand also expanded the scope of the spread of social media has become an important position in their image of the spread.This article will be microblogging as a research text,explain Lin Dan such sports stars in microblogging such social media,how to build the media image,in the construction of media image,the social media era and the traditional mass media era what kind of difference;As a sports star,lindane media image in microblogging what happened;sports star image construction and reflects the microblogging spread of what issues,as the focus of this writing.