Research On The Construction And Service Of Red Cultural Resources In Provincial Public Libraries In China

Red cultural resources are an important symbol of the arduous and brilliant struggle of the Communist Party of China,and a favorable starting point for carrying forward the revolutionary spirit and cultivating patriotic feelings in the new era.With the arrival of the 100 th anniversary of the founding of the Communist Party of China,the CPC Central Committee with Comrade Xi Jinping at its core attaches more importance to the construction of red culture.As an important cultural preservation and dissemination institution,public libraries have an inescapable responsibility to effectively protect,develop and utilize red cultural resources.In order to further understand the overall situation of the construction and service of Chinese public libraries’ red cultural resources,this study selected 32 provincial public libraries in China except Hong Kong,Macao and Taiwan as research objects,mainly using the method of network survey,visualization analysis,SWOT analysis and case analysis.From the three perspectives of red digital resources construction,red space resources construction and red culture promotion service,the construction of each museum and the practice of spreading red culture were deeply investigated.First of all,by browsing the official website of each provincial public library,the name,theme,resource type,retrieval function and openness of the existing red digital resources in each library are investigated and analyzed,so as to understand the overall construction of red digital resources in Chinese provincial public libraries.Then,the information about the construction of red space in each library,including its establishment time,function setting and construction mode,was collected by means of network survey and telephone interview.The results show that although the library has made some achievements in the construction of red digital resources and red space resources,it still has some shortcomings,such as weak database retrieval function and serious repeated construction,single function of red space and insufficient sense of experience.Secondly,based on the wechat public account platform to search relevant tweets about "red culture activities",the library carried out the red culture promotion activities to sort out.By extracting the key text information about the activity theme and form in the article,and then drawing the Word Cloud map by using the Jieba word segmentation package in Python tool and Word cloud package,we can conclude the problems existing in the publicity and promotion of red culture in the library,such as:The form of the activity is monotonous,and the sense of science and technology is not enough,and the content of the activity is mostly limited to the "Party history propaganda",failing to combine the advantages of local red resources to form a unique brand of reading promotion.In view of the problems found in the above research process,the Red Library of Jiangxi Provincial Library is selected as a representative case to share its successful experience and provide reference for the construction and dissemination of red culture in other public libraries.Then,based on the survey data and analysis results of the current situation,it further summarizes the advantages,disadvantages,opportunities and threats of the construction and service of the library’s red culture,and obtains four development strategies through the SWOT strategy combination,namely,maintenance strategy(SO),strengthening strategy(WO),defense strategy(ST)and hedging strategy(WT).Finally,on the basis of strategic analysis,combined with the problems found in the research,this paper puts forward the effective development path of public library red culture construction and service,that is,in the construction of red resources,libraries can introduce digital humanistic technology to build red resource knowledge service system,increase the mining of local red resources,build local red resource database,and develop red cultural and creative products.In terms of red space construction,libraries should make scientific planning,improve space efficiency,improve space experience with the help of new technologies,carry out cross-border cooperation,and realize value-added space services.In terms of red culture publicity and promotion services,libraries can use virtual reality technology to improve readers’ reading experience,carry out research and tourism services in response to the trend of cultural and tourism integration,and build a cross-border model of "library +" through industrial cooperation.