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Research On The Construction Of New Media Matrix Of University Social Science Journals In China

Posted on:2024-08-10Degree:MasterType:Thesis
Country:ChinaCandidate:W X LvFull Text:PDF
GTID:2568306935451234Subject:Publishing
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Academic journals are important carriers and platforms for academic research results.2021,"Opinions on Promoting the Prosperous Development of Academic Journals" points out that we should strengthen the construction of high-quality content publishing and dissemination capacity,innovate content carriers,methods and means,industry forms,institutional mechanisms,achieve significant improvement in academic organizational power,talent cohesion,innovation leadership,and brand influence,and promote academic journals to accelerate the stage of high-quality development.We will strive to create a number of world class and famous journals representing national academic level.As a window for universities to promote academic communication,social science journals in colleges and universities have the characteristics of political orientation,policy sensitivity,academic humanism and disciplinary comprehensiveness in addition to the common features of general academic journals,and their use of new media forms for accurate processing and rapid distribution of content has important development significance in promoting the popularization of academic achievements and application transformation.However,according to the survey and research,the application of new media matrix in university social science journals is relatively small and the relevant academic research is not sufficient.In order to further promote academic communication and create academic atmosphere,further research on the construction of new media matrix in university social science journals is needed.This paper takes 73 college social science journals of CSSCI(2021-2022)source journals as the research object,and deeply combined with the practice of new media matrix construction of Journal of University of Jinan(Social Science Edition)as an example,comprehensively uses literature research method,questionnaire survey method and case study method,etc,to investigate and analyze the current situation of new media matrix construction of Chinese college social science journals,summarize the problems and reasons in the process of new media matrix construction of Chinese college social science journals,and propose the construction path of new media matrix of Chinese college social science journals in response to the above problems.This paper is divided into five parts except for the concluding remarks.The first chapter introduces the research background and significance of this paper,forms a literature review according to the current status of academic research,and introduces the research method and innovation of this paper.Chapter 2 By collecting data related to the new media platform construction of 73 university social science journals in China’s CSSCI(2021-2022),the author finds that the new media construction of most of China’s university social science journals is still mainly focused on websites and We Chat Official Account,with less involvement in other platforms such as Weibo,Tik Tok and Headline,and no systematic new media matrix has been formed.The third chapter takes Journal of University of Jinan(Social Science Edition),which is one of the 73 university social science journals with relatively complete new media matrix construction,as an example,and elaborates its horizontal matrix model of "Web + We Chat +Weibo + Tik Tok + other content platforms" and its vertical matrix model of in-depth layout in each of the above platforms.The vertical matrix with in-depth layout of each o f the above platforms is also elaborated.Chapter 4 combines the current situation of new media matrix construction of university social science journal in China and the practice of new media matrix construction of Journal of University of Jinan(Social Science Edition),and puts forward the problems of personnel and funds in the construction of new media matrix of university social science journal in China at present.Chapter 5 puts forward the thinking on the path of new media matrix construction of social science journals in China’s universities in terms of improving the brand awareness of comprehensive operation,attaching importance to the discovery and cultivation of professional talents,and enriching the content and presentation forms.This paper argues that traditional academic journals are constrained by professional knowledge barriers,and their audiences are often relatively fixed and limited.In the new media era,various new media platforms are rapidly emerging,and academic journals need to make use of new media platforms such as We Chat,Weibo,and Tik Tok to further expand their academic influence.The establishment of a three-dimensional new media matrix by social science journals in universities can not only expand the audience,increase the breadth and depth of quality content dissemination,but also play the role of academic journals in promoting academic communication and guiding academic development in the process of academic information dissemination.
Keywords/Search Tags:New Media Matrix, University Social Science Journal, Publishing Convergence, Digital Publishing
PDF Full Text Request
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