Research On The Spread Of "Hot Memes" Short Videos On Tiktok

Short video is the main tool for young people’s daily entertainment and social networking,and short video platforms led by Douyin have successfully aggregated a huge user group.In the Douyin platform,those non-mainstream expressions that are loved,novel and laughing by young people are called "memes",and when "memes" develop into "hot memes","gagger" and "stemmer" form tacit interactive rituals,which profoundly affect and change people’s social habits and social methods.In the short video "hot memes",the performance and emotional expression of the individual in front of the camera have distinct characteristics,through classification statistics,there are obvious changes in the emotional color before and after the "hot memes",negative emotions are more prominent in the later text,and there are relatively many "hot memes" used for entertainment ridicule and spitting.As early as the 70s of the 20th century,scholars began to compare the transmission process of memes with the virus infection process,and developed a variety of infection models.Therefore,on the basis of the SEIR model,according to the "hot memes" short videos creation form,the corresponding communication mode can be sorted out: "hot memes" originally came from the first text,and after the secondary creation of short video self-media,it gradually entered the virus transmission mode from the "memes" that no one cared about,and under the rapid contagion,the well-known "hot memes" was formed,and the early stage from simple reproduction imitation to the later stage gradually got rid of a set of behavioral logic of the previous text,and re-gave the "memes" a personalized interpretation.Some memes can vary greatly here.In each infection link,the status of the infected person is also changing,from the first susceptible people who are exposed to infection to the infected people who actively infect others,and then to the innovators who transform memes,the "hot memes" has been popular for a short time and finally entered an immune state.With the help of correlation and regression analysis,it can be concluded that the degree of meme inheritance is directly proportional to the propagation strength in the "hot memes" short videos propagation mode,and the degree of variation is inversely proportional to the propagation intensity.In order to further explore the communication behavior of "hot memes" short videos,through in-depth interviews and observation of people’s psychology when using "hot memes",it is found that group pressure,entertainment,and practicality are the basic conditions for participating in interaction,and emotional expression needs,social needs,and simplicity psychology are the underlying motivations for the spread of "hot memes".After perceiving the interaction in the comment area of the short video of "hot memes" as a whole,he also deeply understood that although the spread of "hot memes" has the positive points of closer relationship and soft expression,when users forget themselves to "play memes",they may also produce problems such as entertainment to death,deconstruction carnival,local taste ugliness,and cultural decoronation.