Research On The Dissemination Strategy Of "Three Agricultural" Short Videos On Tiktok Platform

With the development of Internet technology,the short video of "agriculture,countryside and farmers" has given people in rural society a new form of expression,which not only attracts attention to the countryside,but also brings new ways to create wealth for the countryside.The short video of "agriculture,rural areas and farmers" records the daily life and rural features,displays rural customs and culture,and promotes the all-round development of rural economy and culture with the help of the short video of "agriculture,rural areas and farmers".With the development of Internet technology,the short video of "agriculture,countryside and farmers" has given people in rural society a new form of expression,which not only attracts attention to the countryside,but also brings new ways to create wealth for the countryside.The short video of "agriculture,rural areas and farmers" records the daily life and rural features,displays rural customs and culture,and promotes the all-round development of rural economy and culture with the help of the short video of "agriculture,rural areas and farmers".In this paper,the rural revitalization strategy is taken as the background,the short video of "agriculture,rural areas and farmers" on Tiktok platform is taken as the research object,and "Countryside Xiaoqiao" is selected as the study case.The literature research method,case analysis method and questionnaire survey method are adopted for comprehensive analysis.The main research issues are two: First,to explore the practical effect of "Countryside Xiaoqiao" in short video as an important medium serving "agriculture,rural areas and farmers" in the process of rural revitalization.Second,combined with the communication effect questionnaire and the development of "Countryside Xiaoqiao" short video.Summarize the current communication problems and put forward targeted communication strategies.Through analysis and research,it is found that there are four main problems in the dissemination of "Countryside Xiaoqiao",a short video of "agriculture,rural areas" on the Tiktok platform: First,the creation content is single,and there are few public issues of "agriculture,rural areas".Second,creative literacy is weak,and after-sales needs to be improved.Third,the mechanism needs to be improved,and there is a potential risk of transmission.Fourth,the communication effect needs to be improved.Finally,in view of the existing problems,the author thinks from the four aspects of communication content,platform,creators and audiences of "three rural areas",and puts forward the four-point communication strategy of "Countryside Xiaoqiao" in the short video of "three rural areas" on the Tiktok platform.First,the short video "Countryside Xiaoqiao" should adhere to the correct value orientation,adhere to the correct innovation,and tap the deep value to enhance the communication power;Second,the "Countryside Xiaoqiao" short video should improve their own literacy and improve the service system;Third,optimize the platform mechanism to avoid potential risks;Finally,the main body of the "Countryside Xiaoqiao" short video,that is,the audience,should pay attention to the segmentation of interactive needs.