Study On Communication Of Tiktok Tourism Short-form Videos

Under the background of national preferential policies such as “ Industries Convergence,” “Integration of Culture and Tourism into One,”“Poverty Alleviation through Tourism”and so on.Tourism short-form videos,as the products of the integration of tourism and the short videoes,promote more efficiently the development of socio-politics,economy,culture than traditional medias did.Based on the current social reality of our country and status quo of information transmission,in order to obtain a comprehensive summary of the dissemination activities of Tourism short-form videos in the Tik Tok platform and the characteristics of its constituent elements,while selecting Tourism short-form videos in the Tik Tok platform as the research object,this paper analyzes the factors influencing the diffusing effects of Tourism short-form videos from Tik Tok platform through research methodologies of communication control studies,theoretical analyses of communication channels,contents,audience,and communication effects.Through a series of empirical analyses,we not only summarize the general characteristics of Tourism short-form videos dissemination activities on the Tiktok platform,but also complete the observation,description and reflection on its development and dissemination status,and find that Tourism short-form videos,as a new thing born in the industry integration,still has such real problems as uneven distribution of transmitters,lack of creativity in content,difficulty in platform management,distinctive tendency of entertainment,and low conversion efficiency.On the whole,it has promoted the development of related industries and social progress to a certain extent.Therefore,the study of Tourism short-form videos from the perspective of communication has positive practical significance for the recovery of China's tourism industry and the development of the national economy.