Research On Promotion Strategy Of TikTok

The rapid development of Internet and the popularization of 4G technology promote the development of mobile short video.Mobile short video can fill the fragmented time of users in a short time,and at the same time,it can express the content of video in a vivid way,which is favored by the majority of users.Mobile short video has become a new trend.However,in the rapid development of mobile short video,some problems are also emerging.To solve the problems existing in mobile short video,the attention of mobile short video platform is needed.The popular mobile short video TikTok is no exception.The rapid popularity of the TikTok has attracted a large number of users and opened up its own market.This thesis takes the TikTok as the research object,summarizes the development law of mobile short video through the development process of the short video,the communication strategy research and the marketing promotion method,and provides some feasible suggestions for the development of mobile short video.First of all,this paper briefly describes the concept,characteristics and development process of mobile short video.Secondly,according to the five major areas of mass communication research such as “control research”,“media analysis”,“content analysis”,“audience analysis” and “effect analysis”,The aspects of the main body of the TikTok,the medium of communication,the content of the communication,the object of the communication,and the effect of the communication are analyzed layer by layer,and by using and satisfying the theory to analysis the communication strategy and operation law of the mobile short video;analysis of short video content,video surveillance,copyright issues deeply,to explore the related problems in the development of mobile short video;Finally,put forward feasible suggestions of the short-sound video and the successful experience of its development.