Research On The Self-presentation Of New Farmers In Tiktok

In the past,farmers and rural society were always on the edge,and rural areas received less attention.Farmers’ groups lacked voice channels and self-expression stage for a long time,which greatly limited the desire of new farmers to present themselves.Rural society and peasant groups are usually the reproduction objects of the "other",and their original true appearance has not been objectively and fairly shown.However,with the rapid development of short video industry and the support of Rural Revitalization Strategy,farmers represented by new farmers have joined the ranks of short video creation,which has brought new opportunities for the development of rural areas,farmers and agriculture.Jitter tiktok is also launching the new farmer program 2021,which provides conditions for the development and dissemination of the three rural short videos from the aspects of technology and traffic.The new farmers use the support of the shaking platform to actively build and display their own media image,enhance the voice of the peasant group,alleviate the embarrassing situation of "tiktok" and "imagined" before the peasant group,and inject infinite vitality into the development of the rural areas,agriculture and farmers.It shows the uniqueness of local culture to the public and helps to revitalize the countryside.Tiktok’s tiktok theory is the starting point of this paper.Based on the platform of shaking,the new farmers who are in the tiktok short videos are selected as the research object.Through in-depth interviews,content analysis and three ethnographic social science research methods,the types,strategies and motivations of the new farmers’ self presentation in the short slighting video of agriculture,countryside and farmers are summarized and analyzed.On this basis,this paper analyzes the positive and negative effects of new farmers’ self presentation,and puts forward targeted countermeasures for its negative effects.