| Internet memes are fragmented network culture units.In the process of the spread of memine theory framework,netizens can be divided into susceptible,recipients,impersonators,innovators and restators five groups between the five groups because of technology and intelligent platform,individual expression of a series of reasons,make the boundaries gradually blurred,and mutual penetration,promote each other,and eventually promote the spread and perfection of network culture.This research will focus on the short video culture "ugly culture",try through content analysis and data analysis method,through the perspective of meme theory,Tik Tok "ugly" culture divided into language memes,memes,special effects,script and music memes five,through SPSS data analysis of sample analysis,get all kinds of memes in production,transmission and variation,dissipation of three stages of different performance characteristics and reasons.Research in the short video "ugly culture" is popular behind its social psychological phenomenon,and explain its viral and easy transmission law,finally get the mode in promoting the "ugly culture" in the Internet culture economy,and to draw its advantage,to guide the "ugly culture" in the field of short video,prevent in the Internet or short video "bad money drive good money",guide netizens aesthetic interest and value orientation distortion. |
