A Study On The Typology Of Short Videos In DouYin

Typologization is a process in which humans selectively inject human creative labor into the types of things that are conducive to their survival and development after recognizing and grasping the laws of things that previously existed,and then develop them in a standardized,systematic,and large-scale manner in accordance with the type programs that people planned and designed in advance.Introducing the concept of "type" into short videos can guide the industrial production of popular short videos and improve their production efficiency by refining the technical standards and processes for the production of similar types of popular short videos.On the other hand,it can help to find the key points and entry points for content control,and promote the rapid and good development of the short video industry.The content analysis of 5000 popular Tiktok short videos captured shows that the current phenomenon level short videos can be classified into: film and television,imitation and interaction,life fragments,pan knowledge and cute kids.Among them,the main characteristics of the film and television category are: immersive experience based on horizontal screen;Recreation from decoding to encoding.The main characteristics of imitation interaction are: using body narration;The content is highly interactive.The main characteristics of life fragments are: capturing fragments of real life;Fragmented narration;"Private Space" walks to the front desk.The main characteristics of the pan knowledge category are: explicit display of hidden knowledge;Highlight practicality.The main characteristics of the cute baby category are: a sense of cute captured everywhere;The narrative expression of "personification".Film and television content materials typically focus on popular dramas and character CPs,and content producers typically coexist on a small scale with large teams.The key points of its production are: molding labeled characters;Create a personalized interpretation tone;Introduce knowledge resources and establish critical ideas.Its content production logic emphasizes the combination of high-light scenes,the transmission of personal concepts,and the "flash back" of hardcore scenes;Imitation and interactive content usually comes from online materials and platform hot challenge lists,and is often produced through platform instructions and user imitation.The key points of its production are: innovative imitation,designing simple and easy to learn content,and properly using divine music to boost fun;The content of life fragments mainly comes from personal daily life and some spectacle scenes.The production logic of this type of content is often to induce emotional resonance through daily life or to record spectacle scenes to create a beautiful vision.The key points of production are: creating landscape scenes,creating unique memory points,and paying attention to the sense of ceremony;Extensive knowledge content is also drawn from daily life,emphasizing the presentation of visual images.The key points of its production are: popular expression of complex knowledge,emphasis on life guidance,and innovative interactive forms;"The producers of content in the category of adorable and adorable children also coexist in small scale and large teams,and usually pay attention to the combination of sound and painting in production to meet the audience’s audio-visual enjoyment.".The main points of production are: creating symbolic human settings and dramatizing daily life.The production mechanism and key points of the above five types of short videos can be well controlled in the following directions: focusing on "novelty hunting" and "vulgarization" content in the film and television category;Imitation and interaction are alert to the alienation of "body performance";Watch out for excessive landscaping of life debris;Pan-knowledge category is alert to "pseudo science" and "ideological trap";Adorable and cute children focus on "excessive consumption".As a platform party,the above key points can be standardized through measures such as access management,standardized creation,and subsequent rectification.Innovation:1.Collecting a large amount of first-hand data,we conducted a typological study of the pop-up content produced by ordinary users of the TikTok platform,summarizing the main genres formed so far,tracing their development history and analyzing their typological characteristics.This study has filled a gap in the current genre study in the field of short video.2.To explore the constitutive laws and production paradigms of each genre,and to propose strategies for the operation and gate-keeping of genre short videos from the platform level,in the hope of helping genre short videos to better regulate their production and innovative development.