Research On The Problems And Countermeasures Of L Company’s Matrix Organization Operation

In the current era,various technologies are changing with each passing day,enterprises are facing a more rapidly changing market environment,and customers’ needs are increasingly differentiated.Personalization and large-scale customization have become the trend of the electronic information industry.The organizational structure of enterprises also needs to evolve from the traditional stable hierarchical organization to the flexible and integrated organizational structure that integrates more operational objectives.Starting from promoting the rapid and coordinated development of multiple product lines and improving the satisfaction of strategic key customers,L Company has achieved rapid business development and become a leading enterprise in the industry by introducing and implementing the multi-dimensional matrix organization model of "function line-product line-customer line".With the rapid development of business,the electronic information industry in which L Company is located is facing more and more complex external environment,which has become the focus of competition among countries.At the micro and customer levels,mass customization has become the development trend of the electronic information industry,and the differentiated needs of key customers are becoming more and mote complex.Starting from the strategic objectives of L Company,combined with the new changes in the "VUCA" era,this paper uses various research methods and tools to analyze the internal and external environment of L Company’s development,analyze and diagnose the evolution,current situation and existing problems of the multi-dimensional matrix organization of L Company,and analyze from the aspects of mission/objectives,relationship/process,organization/structure,help mechanism,reward/incentive,leadership/management,etc,Aiming at the problems,the optimization and improvement scheme is proposed.In the design of matrix organization operation optimization scheme,the goal is to match the business development needs,and ensure that the multi-dimensional matrix organization facilities match the company’s business line settings,which can give full play to the support effect of the organization settings on the business,maximize the company’s resources,support and promote the rapid development of each product line,and promote the improvement and promotion of the company’s overall competitiveness.