In recent years,with the rapid growth of my country’s economic strength,the vigorous development of Internet technology,and the improvement of the quality of citizens,people’s desire for health is becoming more and more urgent.However,complicated and true health i nformation made the Wei Zexi incident frequently,and it sounded the alarm to the society.A s a large information country,how to scientifically popularize health knowledge,and how to improve the level of health literacy of the masses is already a social problem that is urgent to face today.Studies have shown that college students have demand for physical and mental h ealth information,and as groups that have received higher education and computer influence,college students are more willing to accept and use online health information services.As an important place for college students to absorb knowledge and culture and enhance literacy,t hey also storage social memory,transmit cultural information and conduct the tasks of literac y education.Greatly promote the physical and mental health of college students and the deve lopment of college libraries.Through the literature survey,this article sorted out the status quo of online health infor mation services in colleges and universities.On the basis of existing research results,it will build an indicator system that affects the willingness to use online health information service s for college students.Through the KANO model,the scientific system analyzes this.Based on this,it makes feasible suggestions for the improvement of online health information servi ces for college libraries to better serve college students.The research content of this article r oughly includes the following aspects:1.In order to clear the actual situation of online health information services of college li braries,and the research content of the theme with scholars,based on online research and lite rature search,analyze the feasibility and practical significance of the theme,describe the imp lementation of college libraries And optimize the necessity and importance of online health i nformation services.2.Through literature survey and introduce the indicator dimension of UTATU users usin g the willingness model,it is clear that the university library online health information servic e college students use their willingness indicator system.3.In order to optimize online health information services of college libraries from the pe rspective of college students,the Kano questionnaire method was used to understand the fact ors affecting the current college students’ willingness to use online health information service s of college libraries and summarize their attitudes and expectations of the existing online he alth information services in the current environment.4.the results of the analysis of influencing factors are integrated,the better-worse coeffi cient is introduced,and the optimization method of online health information service of colle ge libraries is proposed in four dimensions:knowledge expectation,effort expectation,infor mation quality and perceived trust,taking into account the actual situation. |