| The localization of data journalism in China has been developing for many years.With the rise of mobile Internet,it has become an important trend to spread data journalism on new media platforms.This paper selects Netease datablog’s We Chat platform as the research object,analyze the content presentation and communication effect of data journalism,and to explore the optimization scheme of data news communication based on We Chat platform.The research mainly adopts the content analysis method.Firstly,according to the related concepts and production theory of data journalism,data statistics are made on the status of news release,news topic selection,data acquisition and processing,and visualization,and the characteristics of Netease datablog’s data journalism are summarized.Secondly,based on the visible measurement data of the platform,the communication effect of the data journalism is examined,and the regression analysis is used to explore the factors related to the communication effect.It is found that at the aspect of content,Netease datablog has shown high attention to the people’s livelihood of the domestic society.In daily production,it is dominated by topic-oriented news,reflecting the concept of popular topics,and its commercial media style is prominent.Netease datablog also pays attention to the multi-source and authoritativeness of data.The consciousness of self-collecting original data is initially obvious,but the overall use of second-hand data is given priority to,and the data processing is given priority to with basic descriptive analysis.At the aspect of visual presentation,Netease datablog has obvious functional orientation in visual presentation,and interactive design is mainly based on low-level and intermediate interaction.At the aspect of communication effect,the spread of Netease datablog’s We Chat platform has stabilized,but the user participation behavior level is low and the depth of communication is not enough.The publication time,the topic content,the topic scope,the topic nature,the data source channel,the data source quantity,the data source region,the data analysis condition,the visualization present form,the chart type,the chart quantity and the data news dissemination effect all have the certain correlation relations.Based on the above research,Netease datablog should further optimize the data journalism production of its We Chat platform.Firstly,understand the user ’s time preference for reading behavior,and grasp the best time to post;secondly,explore data crowdsourcing and outsourcing models,broaden the path of original data collection,and form the core competitiveness of data;finally,develop the visual presentation form adapted to the We Chat platform,explore the game interactive and short video data journalism works,enrich the user’s reading experience,and obtain more user attention. |
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