Study On Communication Effect Of Netease Datablog WeChat Public Platform's Data Journalism

In recent years,with the development of data journalism business,domestic and foreign scholars have been increasing their research on it.At present,China's data journalism still has a large space for development,and the development of data journalism is also an opportunity to reshape journalism professionalism.By combing the literature,the author finds that the current research on data journalism mainly focuses on the visualization and narrative of data journalism,while the research on the communication effect of data journalism is less.Currently,major communication platform of data journalism is portal website,Micro Blog,We Chat,mobile client,etc.In consideration of comprehensive factors such as the base figure of the audience,the practice of media and the index of communication effect,this study selected 377 pieces of data news published by Netease Datablog We Chat Public Platform from the end of 2016 to the end of 2020 as the sample.Using content analysis,the news frame characteristics of Netease Datablog We Chat Public Platform's data journalism and the influencing factors of the communication effect of data journalism are analyzed from five perspectives: news content,data nature,the level of specialization in data science,media salience and data visualization.It is found that there are some framework features in Netease Datablog We Chat Public Platform's data journalism like having objective news content and having a certain degree of credibility and tending to explore big data news and so on.Moreover,many elements in the content and form of Netease Datablog We Chat Public Platform's data journalism significantly affect the reading quantity and thumb up quantity.These element contains the number of data chart,whether it is included the topic,the number of data sources,whether to use thermal data maps,whether it contains only domestic data source,whether the body of the text highlighted,the number of words,whether to use the other topics,whether to use the social relation network diagram,whether it contains only international data source,whether the data is narrated through time dimensions,the number of data sources,etc.In addition,this study also summarizes the existing problems of Netease Datablog We Chat Public Platform ' s data journalism,and based on this,puts forward the following countermeasures: rational planning and selection of topics,improving the professional level of data science in data news,strengthening the prominent level and attention level,and building a reasonable distribution pattern of data visualization.