The Empirical Research Of Current Environmental Data Journalism And The Communication Effect

In the 21 st century,data news gradually rise,and the emergence of the news becomes more and more diverse.All kinds of topics of the news gradually embarked on a digital road.In recent years,environmental news is of concern due to environmental problems.In the "Internet +" era,data news symbolized the form of Internet communication combine environmental news is a direction for media exploration.The new communication effect,produced by audience cared about the content combine new forms of communication,is a very meaningful research problem.This article selects caixin "shuzishuo" and netease "shudu" concerning the environment news as the research material,and xxx students as the research object.In this paper,the experimental method is used to study the difference of communication effect between environmental data and ordinary text news in China.The experiment found that China's environmental data news in the dissemination of the effect(understanding,memory,memories,attitude evaluation)and text news there is no significant difference,that is,China's environmental data news and text news dissemination effect is roughly the same.In the analysis of the current situation of environmental data dissemination in China,it is found that there are some problems such as text graphics,which has only caused the change of the form,and also affected its transmission effect.This article is divided into four parts.First of all,it introduces the background,meaning,purpose,research methods,concepts and so on.Secondly,it analyzes the current situation of the environment data news,including the news production(team,data source),the production part(data analysis,topic,function)and visualization of the news of the environment.Thirdly,we compare the differences in the spread effect of environmental data news and text news using text,and measure the differences in the evaluation of news attitude,understanding and understanding.Finally,the paper summarizes,summarizes and thinks,and puts forward some suggestions for the development of China's environmental data.