The Study On The Data Journalism Of <Netease Datablog>

With the integration between big data and news industry going deeper, early in 2009, the international media has begun the exploration and practice of data journalism. At present, more and more domestic media also actively join the ranks. Compared to the positive practice of data journalism, relevant research from the academic circles is lagging behind. Until the last two years,it has gradually become a focus in the field of Journalism and communication. So, the typical case of domestic data journalism need further researches.Finding its features in data mining, analysis, and presentation etc. may gain valuable experience and inspiration to the future development of data journalism.This study takes Netease data blog as the research object.On the basis of researching its data source, news agenda,information pattern, design tactics, aesthetics and psychology demands analysis, we can sum up the characteristics and try to analyze the reasons.Based on the analysis of Netease data blog data source, it is found that data source is very extensive.Non-government organizations and enterprises are the most important source of data,Colleges, universities, research institutions, government and government organizations are the important source of data. This is mainly analyzed from the exposure of China’s data, data credibility and difficulty in obtaining data.Through the analysis of Netease data blog’s news agenda,it is found that the column focuses on the current situation of China from a international vision.It often tracks the social hot topics, focus on the public interests and individual demands. In addition, the data aggregation will definitely make news report newsworthy.Through the analysis of Netease data blog’s graphic form,the writer can tell how to choose and use appropriate visual form according to different data types and news agendas. In order to gain more experience,we can analyze the design tactics used in this blog and aesthetics, psychology demands.Based on the deep interviews to experienced users of data blog.The researcher tried to start from the perspective of the user to judge what a good piece of work should be, then summarize the shortcomings and problems in the use of data and visualization design at present.The future of the domestic data journalism is also taken into consideration.