| Youyou Tu,the Chinese pharmacist who received the 2015 Nobel price in physiology or medicine,was frequently reported on by media from mainland China,Hong Kong and Taiwan.The relevant news was repeatedly brought and ranked the top 10 news at the period.Her spirit of exploring in science delivers a positive attitude,which could influence the society's value significantly.Thus studying Youyou Tu's media image construction,has great meaning for the development of frame theory and the society.This study compared the media image of Youyou Tu from three different media,which are GuangMing Daily(mainland China),Oriental Daily(Hong Kong)and Want Daily(Taiwan).This research studied their frame theory based on the analysis of content and discourse combined with qualitative and quantitative data analysis.The article has 5 chapters:chapter 1 is introduction,includes the background and significance of the study,research path and methods,literature review;chapter 2 is the research design,includes research object and question,category construction of the study;chapter 3 is content analysis,includes time and quantity of report,length of report and so on;chapter 4 use three-dimensional discourse analysis method by Fairclough,analyze the sample with title,quotation and ideology;chapter 5 is the summary and limit. |
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