Analysis Of Female Media Image In Sina Blog

No matter in the real daily life conversation or in media reports, women are always a major topic of our society. With the coming of the Internet era and the Blog era, study on the female images in the blog has become one of the researches that have significance of the times. In this paper, I choose Sina blog as my research topic, using the related blog samples to extract simple random sampling. In the dissemination study angle of view, I use the media spectacle theory and feminist theory, adopting the analysis method of text analysis and content of a more systematic study. Following certain rules of classified, we found that Sina blog generally shaped several female images such as unhappily married women, successful career women, with beauty and stature of women, family gentle female, the female victims, easy promiscuous not single-minded women, luxury fashion female. These female images do not have much difference between the images that be given by traditional time, with the color of very strong wonders. Therefore, we come to the conclusion that, in the relative personalized and liberalization of the blog era, women did not get rid of the traditional female image era barriers, and they still be shaped according to the male aesthetic taste. The female in blog media has been made into a variety of media spectacle."SHE" as the seen object has not changed their status of "the second sex". The blog has such a female image is due to the objective existence of gender differences, patriarchy, feminism, lack of awareness of the context of consumerism commercialization of the media reports, media environment, the network gatekeeper deletion and to the center of the cultural influence of several forces. Of course this images have gone through the media selective process, so they cannot reflect the real women’s media images. Furthermore, these kinds of images will produce a series of negative effects, such as increase women’s media culture, hinder the reality and justice, encourage media and individual reports in the unwholesome tendencies etc. Only through the government play a leading role in raising gender awareness, the blog communication enhance self-discipline, improve the image of women audience media literacy and women raise their own gender consciousness can we see the real and true women images.