Sketch ¡¤ Mutation ¡¤ Perspective - Online Media Of The Boom Years, Sina Migrant Workers Media Image Analysis

After 1984, large number of farmers into cities and become the city's industrial workers, "Migrant workers" also went into our field of vision. With the changing social reform, accelerating the urbanization process, "Migrant workers" gradually highlight its existence and importance of rationality, highlights the special social value. At the same time as an immigrant community, it has become a new era of urban landscape an integral part.Media image of migrant workers is in this context of the times into the academic field of vision, and has become the academic attention.The media as a "public institution society", as the construction of "public space" of the main bearer, Image of through the media, the living conditions of migrant workers, identity, culture, behavior, etc. for the wider public understanding, knowledge, identity or the criticism.As a new media of mass communication, News Web site of spread unbeatable advantages and force of public opinion has been residing in the public media in the first.In this thesis, the news media as a network media to be state of the environment, content analysis method and sampling method, since the 90-round carding portal Sina each channel for "migrant workers" Image and characterizations. Outlining the media image of migrant workers, highlights new media network of migrant workers in the media image of the mutant, reveal the errors of media network image for the migrant workers, construction a new perspective for migrant workers that is objective and impartial.This paper is divided into five-steps.The first chapter is a conceptual definition migrant workers, the media image of migrant workers, the network defines the concept of new media; The second chapter is the image of Sina media content analysis of migrant workers, analysis the Migrant workers on the Sina news; The third chapter is a combination of content analysis research,outline the image of the of migrant workers on the Sina media; The fourth chapter is thriving insight into network media media image of migrant workers under the mutation and trends; Chapter V is to reveal the network of media for shaping the image of migrant workers and misleading the media missing the same time, just for the online media shape the image of the health of migrant workers to provide a new perspective of the media.