The Study Of "Guangming Scholar" In Guangming Daily

At the moment,the era of knowledge economy led,the position of the intellectuals in the economic development and the national development strategy has been promoted.In early January 2017,Guangming Daily launched a Guangming scholar layout,focusing on academic people of a kind of excellent intellectuals,its birth is closely related with the time background:the rise of Science and education,public knowledge and spiritual demands of mass media,the tendency of the pan entertainment,and currently reported intellectuals scattered and lacked of.From the number of reports,Two of the weekly and monthly publication number is relatively stable;from the reported object,predominantly male,and older;from the team,not only limited to the reporter,the identity of the author is diversified.Guangmingscholar has a typical feature of report,which is embodied in topic selection,text and editing.First of all,in terms of topic selection,the topic selection is based on the humanities,and it is widely involved in many disciplines.The figures are the Academic Elites of different disciplines,and the topics also reflect the spirit of the times.Secondly,the text is mainly reflected in the innovation,not sticking to formalities,cross conversion of the narrative perspective,flexible layout and the story of the "human" language.On the other hand,page editor should use "fewer and better" column strategy,proper interaction of pictures and texts,and adding the characteristic elements of "form aesthetic sense" to show the editing features.In addition,Guangming scholar constructs a three-dimensional image of academic master:To explore the intellectual elite of academic truth,ordinary people personality and highlight the personality charm of the intellectuals "a modest,self-disciplined gentleman".Guangming scholars is of practical significance to the construction of academic image:highlighting the positive image of contemporary intellectuals and played the role of academic culture communication and moral demonstration,and mobilizing people to change their fate with knowledge.Guangming scholars has some universal implications for similar media reports:identifing and report media positioning and enhancing the content readability;using feature set outstanding planning consciousness and depth;finding the "academic" and "character","ordinary" and"professional" balance.Meanwhile,in the future development of Guangming scholars,we need to make efforts in the following aspects:broaden the scope of topics,develop new areas of topics,link up with new media,expand publicity channels,highlight personalized columns and enhance brand characteristics.