| Science and technology is an important driving force for the economic development of countries in the Internet age,and one of the important indicators to measure the country's soft power.General Secretary Xi Jinping even emphasized in his remarks on the basic connotation of important expositions on technological innovation in the new era:science and technology are prosperous for the nation,while science and technology are strong for the country,and the status of science and technology is clear.Therefore,the results of the development of science and technology must benefit the people,and they must also be widely advertised to satisfy the public 's right to know,to enable the people to understand and support my scientific and technological undertakings,and to promote the positive development of science and technology.At the same time,technology communication also needs to be continuously optimized and innovated with the development of technology.In this context,the research of science and technology reports has gradually entered the perspective of journalism and communication researchers.As the main body of scientific and technological activities,scientific and technological figures are naturally more concerned by the public,and the reporting of scientific and technological figures naturally has important research significance.In 2016,the mobile Internet developed rapidly,and the mobile news client became the main platform and channel for people to obtain information.In this context,news communication must show many unprecedented new features,and also attracted the attention of the academic community.Research has sprung up like mushrooms.As an important part of technology communication,what new changes have occurred in the era of mobile Internet?What about the reports of tech figures on the mobile news platform?Compared with the traditional media,these new changes and new features will focus on this issue by focusing on the traditional media Guangming Daily and the mobile news client Surging News,which are known for their serious reports in China.The study pointed out that the scientific and technological reports of Guangming Daily and Surging News are characterized by seriousness and professionalism,which are more in line with the tonality of scientific and technological communication.This research takes frame theory as the theoretical cornerstone,and conducts multi-level and multi-angle research on high-level framework,middle-level framework,low-level framework and other high-level framework,middle-level framework,and low-level framework through content analysis on the reports of scientific and technological figures in Guangming Daily and Surging News.This research collected the reports of scientific and technological figures from February 2018 to February 2020 of Guangming Daily and Peng Mei News,and carried out corresponding data analysis and content analysis year by month and day by day.The first chapter discusses the background and significance of this research,and discusses the necessity of this research from the theoretical significance and practical needs.The second chapter combines the framework theory to quantitatively analyze the texts of science and technology characters reported from February 2018 to February 2020 by the surging news and technology figures,and summarizes its macro themes,basic reporting forms,content and Discourse and other characteristics,and discuss in detail.The third chapter uses the same analysis method to carry out data analysis and text analysis on the scientific and technological character reports from February 2018 to February 2020 reported by the technical figures of Guangming Daily,and summarizes and discusses from the high-level framework,middle-level framework,and low-level framework..The fourth chapter is based on the above research content and conclusions,comparing the high-level framework,middle-level framework,and low-level framework of Guangming Daily with the surging news one by one,to find out the similarities and differences of each framework,and aim at the comparison Rethink the research results.This study believes that in the era of citizen journalism where new media empowers the public,whether it is traditional media or mobile news client reports of scientific and technological characters,the technical characters should "go down the altar",increase the perspective of civilians,use more popular language,and eliminate The expanding information asymmetry between the development of science and technology and the general public eliminates the "stereotype" of the public towards technology practitioners. |
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