Research On The SDTV Life Channel Development Strategy

The "Media Convergence" strategy in Radio and TV station has developed into the important stage.During the long-term accumulation and great effort at the early time,the central and local TV media industry have grown rapidly.The political,economic,social and technical environments have provided the suitable situations which promote the development of "Media Convergence" for the TV industry.Meanwhile,the traditional TV industry has all been put to shame by the high-rise of the We Media and New Media industry which,maybe replace the traditional TV modal,have become the greatest threat.Now,how to live on is the tremendous challenge which every station is facing.Our country insist on "Three-Rank Regulation".The SDTV Life Channel in this thesis is the basic element in Shandong Radio and Television Station.At present,the amounts,homogenizations,and profits in traditional TV industry have competed each other very fiercely.Deponding on the traditional methods to develop have never worked any more.Responding to the "decrease the costs and increase the profits" policy,lots of local TV channels have shut down.The competition in TV industry become unbelieveable."Convergence and Trasition" is a new idea which may change the existing traditional TV industry circumstances.Every channel joins in this new trend.They tried to optimize their inner management regulations,explore new ways of broadcasting the TV programs,arrange the New Media layouts and diversify their profits,hoping to catch the last opportunity to live,even to strengthen.Other channels also grope their special diversity methods to solve their own problems.Their trails have proved successful and made them begin to earn,for they have consolidated their economic foundation for the long-term development.With the help of the strategic tools,this thesis analysed a lot of "Convergence and Trasition"experiences in traditional local TV channels.In the own developed superiority for over 16 years,the SDTV Life Channel’s next developing trend is clear and the developing strategy has been made.By three steps,the SDTV Life Channel will gradually grow up.It will become the top matural media ecosphere from the whole province to our country.The SDTV Life Channel would persist in producing more high-quality programs and creating more economic and cultural value.We also need to find more broadcasting channels to make added value.By the competitiveness,the traditional TV viewing rate influence would transfer to the new area which would enhance its power.At the same time,the New Area would take full advantage of "short video" and "on-line live" to earn more profits,helping the Traditional Side.At last,both the traditional field and the new areas would be complementary.Otherwise,the SDTV Life Channel would emphasize on the development and utilization of media industrial projects,discovering more new forms in revenue.With benifits of the internet,the Two In One Sale modals which would not only improve the incorporations with advertisers but increase the profits which would be used in most programs and outdoor activities.Pension issues,accommodation,automobile,delicacy and life serve fields would be improved the development and cooperation.The Live APP application would be on-line.In the end,the SDTV Life Channel would attach importance to scientific and technological development and pay more attention on the "5G+4K+AI" area,so that their career will be guaranteed.