A Study On Coverage Of Beijing 2022 Winter Olympic Gamess By Mainstream Media

The Beijing 2022 Winter Olympic Games is a major landmark event held in China in the context of the globalization of the COVID-19 pandemic,and an important opportunity for China to set up a good national image.At present,the international situation is complicated,western countries led by the United States use various agenda to smear and stigmatize China,and China is facing a very severe international public opinion environment.Therefore,to deal with this situation,China should take advantage of the Beijing 2022 Winter Olympic Games to give full play to the advantages of mainstream media to tell the world Chinese story and show the world a real and comprehensive image of a strong socialist country.The Beijing Winter Olympic Games is an important opportunity to showcase the achievements of China’s reform and opening-up and the achievements of socialist modernization,and is a major stage for China to build a strong sports nation and a community of shared future for mankind.This paper will take China Global Television Network(CGTN),the mainstream media in China,as the research object,and analyze CGTN’s reports during the preparation period of the Beijing Winter Olympics,using the content analysis methodology to analyze the report framework,report length,report genre,report sources,report tone,report headlines and other perspectives,so as to summarize the characteristics of CGTN’s reports on the Beijing Winter Olympics.Chapter 1 is an introduction,which mainly covers the background and significance of this paper,and briefly analyzes the international public opinion environment facing the Beijing Winter Olympics and points out the importance and significance of international communication by mainstream media during the Winter Olympics.The second chapter is a literature review,which focuses on the current status of mainstream media coverage of the Olympic Games,international communication of Olympic issues and framework theory.Chapter 3 will list the research questions,research methods,sample selection and category construction of this paper.The fourth chapter is the research findings,which provides a detailed overview and analysis of the research sample from six perspectives,exploring what framing and reporting strategies CGTN used in its coverage and analyzing the general communication laws that exist behind the text.The last chapter is the conclusion and discussion,which summarizes the characteristics of CGTN’s news coverage during the preparation period of the Winter Olympics.This thesis found that CGTN covered a wide range of topics in its coverage of the Winter Olympics,including venue construction,closed-loop management,epidemic prevention and control,diplomatic relations,ice and snow sports development,and Winter Olympics publicity,etc.Through comprehensive and multi-level coverage,CGTN showed the world the orderly preparation work of China.In terms of information sources,CGTN focuses on the narrative from the perspective of others,interviewing and reporting on many foreign athletes,politicians and overseas opinion leaders,showing the recognition and praise of the Beijing Winter Olympics from the perspective of others,which is more realistic and objective and more likely to trigger cross-cultural empathy among overseas audiences.In terms of reporting tone,CGTN’s reports are mainly neutral,reflecting that China’s mainstream media can maintain the objectivity and balance of news reporting.In addition,CGTN focuses on the Winter Olympics,while at the same time reporting on the country’s foreign strategy,such as building a new type of international relations and a community of shared future for mankind,and China’s wisdom and solutions in global governance,establishing the image of a responsible country.