Research On The Innovation Strategy Of Domestic Ice And Snow TV Programs Under The Background Of The 2022 Beijing Winter Olympics

Since the successful bid for the Beijing Winter Olympics in 2015,China has issued many policies to accelerate the progress of ice-snow industry,and support all people to join in ice-snow sports.Ice-snow TV programs are booming,and all kinds of ice-snow TV shows have begun to enter the public's eye,which is promote the popularization and dissemination of ice-snow culture.If the production of ice and snow TV programs is to stand still in the upcoming Winter Olympics competition,it needs to take the initiative to meet the challenges and conform to the development trend of the media.This paper uses the method of literature,case analysis,mathematical statistics and expert investigation to study the reports of large-scale sports events and domestic ice and snow and TV programs.It was discovered that the domestic CCTV channel has an absolute monopoly advantage over event resources,but local TV stations also want to share the "Winter Olympics,ice and snow" heat.They can only use their own advantages to produce ice and snow entertainment TV programs,but the quality of the program content varies and it is easy to overlook the charm of ice and snow sports and sports professionalism.By making the excellent experience of sports program production and using the current application of artificial intelligence,digital production,VR and other audio-visual technologies in news production,communication and feedback,this paper analyzes the new production methods of programs in the era of intelligence media.The author take a cue for the production of ice and snow programs under the background of the 2022 Beijing Winter Olympics:in terms of content supply,artificial intelligence is used to provide a new perspective for in-depth news reports and tell the Olympic story well;Provide high-quality content output under the advantages of 5G network;In the form of program report,create diversified news production methods,such as enhancing the visualization of data news,and creating various "micro" products,for example,news interactive micro-documentaries,short videos,long pictures and texts,small programs,small games,etc.,adapting to users' current multi-terminal and multi-screen content receiving methods;In the stage of content distribution,media should have Internet thinking,create multi-platform matrix communication in the era of integrated media,and provide immersive and interactive experience for the public by using VR,AI and other audio-visual technologies.