Research On TV Sports Channel Innovation In 5G Era

With the advent of 5G era,with the support of technology and national policies,TV sports channels at home and abroad took the lead in testing the waters of 5G,and achieved excellent results and widespread attention in major international sports events.The 2022 Winter Olympic Games will be fully put into the construction and use of 5G.Before this,BTV documentary channel of the Winter Olympic Games has become the official information release platform of the 2022 Beijing Winter Olympic Games.China's TV sports channels can take this as a guide to prepare for the 2022 Beijing Winter Olympics in the context of 5G technology.In this paper,under the age of 5G TV sports channel innovation as the main research object,using literature analysis,case analysis,interview method and comparative method combing the current 5G era TV sports channel development present situation,the media ecological environment and its predicament,and with the world famous economist Schumpeter's “five innovation” theory as the foundation,the innovation of the Beijing games are documentary channel,for example,from the Angle of product innovation,technological innovation,market innovation,resource innovation,system innovation and summarized 5G age TV sports channel innovation strategy.Through the analysis of the innovative measures of TV sports channels,the following conclusions are drawn: at the product level,innovation is carried out from the perspective of traditional TV media products and new media products;At the technical level,we will make innovations with 5G acquisition and transmission technology,mobile cloud production technology,AR\VR production and distribution technology and sensor information technology.On the market innovation level,create tools +community + business model,use MCN to expand the market space;In terms of resource innovation,the entertainment expression of program content should be increased,and UGC content should be used for re-creation and re-dissemination.In terms of institutional innovation,the traditional system of TV center system and channel system should be broken,and the new "studio system" should be adopted,so that 5G and TV sports channels can better integrate and develop through innovation.