Research On The News Media Public Opinion During The Preparation Period Of Beijing Winter Olympic Games

The 24 th Winter Olympic Games in 2022 will be jointly held by Beijing and Zhangjiakou.Beijing will be the first city in the world to hold both the Summer and Winter Olympic Games.This is the first time in Chinese history to host the Winter Olympic Games,which is of historic significance in Chinese development.As China is awarded the right to host the 2022 Winter Olympic Games,the preparation of the Beijing Winter Olympic Games has attracted more and more attention.In order to continuously improve the public attention to the Beijing Winter Olympic Games and simultaneously convey the smoothly progress of the preparation to the outsider,it is necessary to play the important role of sports news media public opinion.This paper adopts the methods of literature,logical analysis and comparative research to study the media public opinion in a scientific and systematic way during the preparation period of the Beijing Winter Olympic Games.In the detailed research of each part,it first analyzes the current situation of public opinion of news media,and summarizes the characteristics,values and functions of public opinion of news media,according to the different domestic and foreign situations.The following is the research on public opinion of various news media during the preparation period of Beijing Winter Olympic Games.Through the analysis of public opinion of newspapers and magazines,radio and television,network communities,online live broadcasting,microblog,We Chat,and short video,it is found that different media have different characteristics of public opinion and different power of public opinion.In addition,the public opinion of the news media has an impact on the preparation of the Beijing Winter Olympic Games in politics,economy,society,athletes and sports activities.In combination with the advantages and disadvantages of different news media and the coexistence of positive and negative influence of public opinion,it is imperative to guide and supervise the public opinion of news media.During the preparation for the Beijing Winter Olympic Games,the guidance of public opinion by news media should objectively state the facts and adhere to the authenticity;to strengthen discourse power of public opinion could enhance the credibility of the media;using agenda setting and positive orientation;attaching importance to value guidance and promote core socialist values;pay attention to emotional guidance and humanistic care.To be strengthened supervise the public opinion of news media during the preparation period of Beijing Winter Olympic Games,laws and regulations should be improved and legal supervision;carrying out information management and pay attention to information supervision;exerting administrative power and strengthening administrative supervision;increasing the authority of media and attach importance to media supervision;we will tap into the strength of the people and deeply public oversight.Research conclusions: 1.Summarize the influence of media public opinion on politics,economy and society during the preparation period of the Beijing Winter Olympic Games,and draw the conclusion that the positive influence of media public opinion during the preparation period of the Beijing Winter Olympic Games is the mainstream at the macro level.2.Through the smooth organization and preparation of the Beijing Winter Olympics,it is concluded that the negative impact caused by the negative public opinion generated by the distorted reports based on the political destination will be effectively contained.3.Internet users intentionally or unintentionally wrong questions and replies to the Winter Olympic topics will breed abnormal public opinions divorced from reality.Therefore,it is necessary to strengthen the supervision of public opinion on online communities,and urge online community platforms to rationalize and procedurally authenticate and audit the official accounts of the Beijing Winter Olympic Games.4.Exaggerated headlines,inaccurate event reports and audio-videos with biased views all the time push public opinion to the edge of extreme,deformity and confusion.5.A large number of participants and followers of ice and snow activities can be gained by vigorously promoting the ice and snow activities of the Winter Olympics series.After participating in the ice and snow activities,some people not only praised the activities on the network platform,but also shaped a good atmosphere of public opinion,so that more people could feel the charm of ice and snow sports,and promoted the task of popularizing mass ice and snow sports during the preparation period of the Beijing Winter Olympic Games.6.The supervision by public opinion formed by the majority of fans and followers should have played more roles through in-depth exploration,such as paying attention to social sports,sports industry,youth sports,public sports services,etc.,instead of only caring about the results of relevant events.Therefore,although the public opinion supervision in our country plays a certain role,but the real power of the public supervision in our country has not been stimulated.