Research On The “Presence” Construction Of Immersive Communication For The 2022 Beijing Winter Olympic

With the rapid development of new media technology,the communication of“Presence” of the body is gradually replaced by the communication of symbols,breaking the central position of the communicator in the traditional news,creating a new model with“Content as king” and“Audience experience” as the core,and creating a brand-new experience of“Being with the real body”,achieve multi-sensory resonance of the audience.Beijing became the first“Double Olympic City” in the world.As a world event,it is of great significance to the outside world.With the help of digital technology,the media can generate efficient and rich content for the Beijing Winter Olympics,it gives the audience the opportunity of deep interactive participation,constructs the experience mechanism with“Immersive” as the core,and creates the“On-the-spot”feeling for the audience through various media fusion means,the 2022 Beijing Winter Olympics also became by far the highest ratings,audience participation highest Winter Olympics.This paper reviews the formation and evolution of immersive reporting through interview,observation and literature,and then summarizes the advantages and problems of immersive communication,this paper makes an in-depth analysis of how content producers create immersive experiences for users,probes into the communication characteristics of interactive news,and makes an in-depth interpretation of the content presentation and interactive ways of the 2022 Beijing Winter Olympics,on the basis of introducing all kinds of representative reports,this paper sums up the methods and patterns of good immersive reports,in order to provide reference and reference for the reports of major sports events in the future.The research found that the 2022 Beijing Winter Olympic games constructed the“Presence” feeling for the audience through audio-visual immersion technology,two-way interactive feedback mechanism and“Media + sports” integrated communication products,sensory immersion,game experience,film and television productions,etc.are all indispensable.At the same time,immersive communication realizes the all-round extension of the audience’s body,reconstructs the communication scene,and demonstrates the multi-dimensional tension of immersive communication,reflects its scene value.