Research On The Dissimilation And Optimization Of Short Video Content

Since short video entered the Internet industry in 2013,it has become a new way of entertainment and information acquisition for the public.At the same time,there are more and more Anomies in short video in the process of network communication.There are a large number of alienated short videos with inferior content,kitsch,homogenization,pan entertainment and so on.The audience has the performance of following the trend of imitation,longing for fame,and alienation of values.In the research,the author uses participatory observation,interview and text analysis to sort out the reasons of theory,short video content alienation and short video content alienation respectively.By further analyzing the forms and causes of short-sighted frequent content alienation,the author puts forward the corresponding optimization measures.The first part of this paper is the introduction,which consists of the background of the research,the significance of the research,the literature review at home and abroad,the origin of alienation theory,research content,research methods and so on.The second part is an overview of short video as a new form of communication.The author summarizes the experience mode and content form of short video.The third part is to investigate the performance of short video content alienation.This paper mainly analyzes from four aspects: inferior and kitsch short video content,homogeneity of short video content,infringement of short video content and pan entertainment of video content.The fourth part mainly discusses the causes of short video content alienation.The causes of short video content alienation are mainly divided into cultural factors,commercial factors,institutional factors and technical factors.The fifth part is to propose governance measures for short video content optimization,mainly in four aspects: first,the state improves relevant laws and regulations;second,the government increases supervision and law popularization;third,the short video application platform does a good job in checking and purifying uncivilized video;fourth,the user individual improves media literacy and media ethics awareness.The sixth part is the conclusion,the main content includes the deficiency and summary of the research,the summary and summary of the previous content,and put forward the prospect for the future.This paper summarizes the performance and causes of the current alienation of short video content,and discusses the methods of its optimization to provide reference for the governance of short video content.