| Secondary vocational schools train skilled talents needed by the society,who need comprehensive high-quality talents with professional knowledge and technology and good quality.Through the review of relevant literature,it is found that there are few studies on ideological and political aspects of secondary vocational courses.Fundamentals and Practice of Marketing is one of the courses that many majors under the big category of business and economics in secondary vocational schools will learn.At present,China’s knowledge system and theoretical framework of marketing mainly come from the western market environment,and such "doctrine of adoption" does not fully adapt to the development and needs of China’s local conditions.We need to "graft" the marketing theory and knowledge system with Chinese characteristics according to local conditions.At the same time,in order to create a healthy marketing environment,the marketing teachers of secondary vocational schools also need to keep up with The Times to penetrate the ideological and political elements into the professional classroom,through the curriculum ideological and political recessive education,for the society to cultivate the comprehensive talents of moral and technical training,to achieve the education goal of moral cultivation.On the basis of understanding the research background,consulting the relevant literature,clarifying the research purpose,research ideas and methods,through the questionnaire survey and interview of finance and commerce students and teachers in some national key secondary vocational schools in Hunan Province,the real situation of the ideological and political implementation of the course "Fundamentals and Practices of Marketing" in secondary vocational schools is understood.Secondly,by using SPSS and Excel to sort out and analyze the research data,it finds that there are some problems in the ideological and political implementation of the course "Fundamentals and Practices of Marketing" in secondary vocational schools,teachers’ improper grasp of the ideological and political implementation of the course,and insufficient motivation for ideological and political implementation of the course.On the basis of the analysis of the results of the research,the author puts forward some countermeasures to promote the ideological and political construction of the curriculum,including strengthening the top-level design,establishing and perfecting the ideological and political system mechanism of the curriculum.To improve teachers’ ability of ideological and political construction in curriculum,we should strengthen teachers’ consciousness of the subject of ideological and political construction in curriculum,construct the research and training mechanism of ideological and political construction in curriculum,and establish the organization system of coordination and mutual assistance.From teachers,students,teaching plan design and teaching process four aspects to improve the curriculum ideological and political evaluation system and enhance the curriculum ideological and political propaganda.Secondly,according to the 2020 Ideological and Political Curriculum Standards for secondary Vocational Schools and the psychological development characteristics of secondary vocational students,the ideological and political elements contained in the textbook are classified,and each chapter of the textbook is refined and extracted.On the basis of clear teaching design principles,the "Analysis of marketing macro environmental factors" as an example.Design the ideological and political teaching program and provide teaching reference. |
