Research On The Application Of Hybrid Teaching In The Course Of "Fundamentals Of Marketing" In Secondary Vocational Schools

The rapid development of information technology has had a profound impact on people’s way of life and learning.Promoting the deep integration of information technology and classroom teaching and promoting educational modernization is an important direction of current educational reform.Secondary vocational education is an important part of Vocational Education in China.It undertakes the important task of cultivating technical and skilled talents who can serve the front line.How to promote the informatization of secondary vocational education is also the breakthrough of the current vocational education teaching reform.The combination of information technology and traditional classroom teaching can break the traditional classroom education mode and inject new vitality into the traditional classroom,which is conducive to further meet the needs of society for talent development.Therefore,taking the basic marketing course of marketing major in a secondary vocational school in Guangxi as the research object,this paper focuses on the teaching research of hybrid teaching combining online and offline in the classroom,in order to explore how to better integrate information technology into traditional classroom teaching and improve teaching quality.The basic course of marketing in secondary vocational school is the basic course of marketing major.It is an introductory course for students who first contact marketing major.It has the characteristics of paying equal attention to theory and practice.This study is divided into five parts.The first part investigates the current teaching situation of the basic marketing course of marketing major in a secondary vocational school in Guangxi through the investigation and research method.It is found that there are some problems in the teaching of the basic marketing course,such as the derailment between the teaching content and the requirements of the market post,the dull classroom teaching atmosphere and the low sense of students’ learning experience.The second part aims at the current teaching problems.After combing the relevant literature of mixed teaching,this paper analyzes the feasibility and necessity of the application of mixed teaching in the course of basic marketing.Mixed teaching has certain advantages in enriching teaching resources and realizing diversified teaching evaluation,which is conducive to improving students’ interest in learning,so as to achieve the teaching goal.The third part is the mixed teaching design of the course "Fundamentals of marketing".The design content is composed of three parts: pre teaching analysis,teaching process design and teaching evaluation design.The pre teaching analysis includes the analysis of teaching objects,teaching objectives,teaching content and teaching environment;The design of teaching process consists of three stages: autonomous learning on the front line,face-to-face teaching in class and consolidation and improvement after class.The fourth part is based on the mixed teaching in the early stage,and selects the teaching unit 2 "understanding the enterprise market environment" in the course of "Fundamentals of marketing" as the teaching practice case.The application effect of specific cases is analyzed and summarized.The fifth part puts forward optimization strategies from the levels of students,teachers and schools.