A Study On The Application Of Case Teaching Method In Teaching "Internet Marketing Fundamentals" In Secondary Vocational Schools

Secondary vocational education is an important foundation of modern vocational education system.With the increasing demand for talents from the society,the academic drift of vocational education,and the unrestricted access to the higher education system,its development orientation has changed from a single employment-oriented one to one that places equal emphasis on employment and higher education,and secondary vocational schools need to cultivate more comprehensive and diversified student qualities and abilities,implement the fundamental task of establishing moral education,and adapt to the needs of social development and higher education.At the same time,vocational education teaching methods and educational concepts are gradually changing,and the reform of "teachers,teaching materials and teaching methods" is being promoted in an orderly manner to effectively enhance the adaptability of vocational education and promote high-quality development of vocational education.Case teaching method refers to a teaching method based on cases,combining real cases with teaching objectives,setting up reasonable problem situations,leading students to participate in analysis and discussion,and then cultivating students’ inquisitive thinking and innovative ability.At present,the case teaching method is widely used in secondary vocational schools and is generally welcomed by teachers and students.In view of this,this paper will take the basic course of Internet marketing in secondary vocational schools as the blueprint,combined with the case teaching method for teaching design and teaching practice,the content is mainly divided into six parts.The first part is to collect,review and sort out the literature about case teaching method at home and abroad around the research topic,so as to clarify the current situation of the research on case teaching method,and then elaborate the research content and objectives.The second part defines the relevant concepts involved in the study,taking constructivist theory,contextual cognitive theory,discovery learning theory and humanistic theory as the theoretical support basis.The third part elaborates the teaching design of the case teaching method applied in the online marketing foundation course of secondary vocational school,which is mainly divided into three parts: teaching design analysis,teaching design principles and teaching design process,covering the basis of teaching object,teaching objective and teaching content analysis,as well as five links of teaching case presentation,problem creation,case discussion and analysis,case summarization and post-class extension training.The fourth part takes students of e-commerce in a secondary vocational school in Guiyang as the research object for teaching practice research,and examines the application effect of the case teaching method through classroom observation,teacher interview and student questionnaire survey.The fifth part analyzes and summarizes on the basis of teaching practice,explores the dilemmas and causes of the case teaching method in the teaching process of online marketing fundamentals in secondary vocational schools,and thus puts forward countermeasure suggestions.The sixth part is the conclusion of the study and its future prospect.Through in-depth research and reflection,there are several main findings: first,the case teaching method can stimulate students’ desire to learn,as well as improve their interest in learning.Second,the case teaching method can enhance cooperative learning among students,develop students’ sense of teamwork,and improve communication skills.Thirdly,the case teaching method can promote students’ ability to link theoretical knowledge with practice,independent thinking,and analyze and solve problem situations from multiple perspectives.In a word,this paper aims to continuously improve and perfect the application effect of case teaching method in teaching "Internet Marketing Fundamentals" in secondary vocational schools,and also provide reference and reference for case teaching method in secondary vocational education in the future.