"Three Teachings" Lead The Exploration Of The Learning Experience Of "Marketing Fundamentals And Practice" In Secondary Vocational Schools

In October 2021,the Secondary Vocational and Technical Branch of the China Vocational Education Association focused on the "Opinions on Promoting the High-Quality Development of Modern Vocational Education",and proposed to improve the teaching mode of professional courses and use the project method,group method and other teaching methods to improve students’ learning.Interest,pay attention to the cultivation of students’ practical ability.This is in line with the "teaching thinking,teaching experience,and teaching expression" proposed by Professor Lu Chuanhan of Guizhou Normal University（hereinafter referred to as the "three teachings"）,because the "three teachings" are based on the cultivation of innovative talents.Self-experience and good expression are an educational concept that promotes students’ long-term knowledge and understanding,and cultivates students’ core literacy [1]."Marketing Fundamentals and Practice" is a professional compulsory course and core course for secondary vocational finance and commerce majors.It is a course set up for students to better adapt to marketing-related positions.It has strong practicality.In the process,teaching methods such as project teaching method and group cooperative inquiry method are used to stimulate students’ interest in learning.The "Three Teachings" are in line with the teaching objectives of the "Marketing Fundamentals and Practice" course.Few studies have introduced the "Three Teachings" into the teaching of secondary vocational schools,and almost no research has applied the "Three Teachings" to this course to explore Strategies to enhance students’ learning experience.This article will try to integrate the "three teachings" into the classroom teaching of secondary vocational schools,and explore to enhance the learning experience of students in the marketing classroom.Based on the above,This paper first uses the literature method to sort out the research status of "three teachings,learning experience,and secondary vocational marketing teaching mode" at home and abroad,finds blank areas,and determines research ideas and methods.The three learning theories of capitalism and behaviorism are used as theoretical support,and then the "three teachings" lead the teaching design of "Marketing Fundamentals and Practice" to enhance students’ learning experience.It is designed by evaluating five aspects,and then analyzes three typical examples in teaching practice practice,and finally tests the teaching effect through interviews.It can enhance students’ participation in learning,allow students to deeply participate in classroom teaching,and improve students’ thinking and expression skills.At the same time,it also summarizes the existing problems in this exploration and provides a reference for optimizing the teaching mode of secondary vocational education.