In the contemporary society of extreme material satisfaction,the public no longer focuses on the material needs,but the spiritual and sports needs develop rapidly,especially the diversified and personalized development of sports needs.It is far from possible to meet the growing sports needs of the public only with the efforts of sports administrative departments.Individual sports associations at all levels have unique advantages for sports public service distribution,but under the bondage of the existing project management center and the isomorphic system of individual sports associations,individual sports associations at all levels cannot truly operate independently or manage themselves,let alone quickly integrate into the market to provide sports service products to the society.Therefore,under the development process of the current era of industry association decoupling reform,the construction of small government and big society development model will eventually become the future trend of social development.Therefore,the physical development and reform of individual sports associations should be strengthened in the process of development in the field of sports,so that individual sports associations can be transformed into practical organizations with more driving force and development force,that is to realize the physical reform of individual sports associations.Through complementary advantages with government departments,it can bring more comprehensive and better sports services to the public,so as to promote the development of sports in the region.Based on this,the article USES the law of field survey and in-depth interview method,literature and other research methods,combined with the yangpu district tennis association materialization reform,development and practice to explore,through combing yangpu district tennis association in the transitional period after decoupling development present situation,analyzes the yangpu district tennis association materialization existed in the development dilemma,Explore the development power of Yangpu District Tennis Association,draw lessons from the successful experience of domestic and foreign association reform and put forward the corresponding development path,and finally draw the following conclusions:(1)Through the analysis of the status quo before and after the decoupling of the organization and management of Yangpu District Tennis Association,it still faces many difficulties in the organization and management.First,the internal organizational structure is simple,and the upper management has poor communication,which leads to the confusion of the daily affairs of the association;Second,the formulation of internal soft law is not perfect,and the external reform lacks top-level design,such as the referee’s manual,salary management system and other contents are not involved;Third,the lack of Party building work,the association did not effectively carry out the party affairs,and did not link the Party building work with the association’s business activities.(2)After decoupling,the network seeking association of Yangpu District is also faced with many difficulties in the possession of resources.First,the association is short of professional comprehensive talents.Even though the association has increased its staff to a certain extent after decoupling,the professional comprehensive talents are still not enough.Second,the growth of fiscal revenue is slow.After decoupling,with the decrease of government departments’ support for the association in all aspects,the association’s fund income has also encountered the shackles of growth.Thirdly,the limited physical resources lead to the "difficult" business development.Before and after decoupling,the physical resources of the association,such as the space,are very scarce.So far,there is no site of its own.(3)After decoupling,the network seeking association of Yangpu District is faced with difficulties in business development,such as single business types,lack of innovation,limited training business,and single competition system.In order to further accelerate the concrete development process of Yangpu District Tennis Association,the following development paths are proposed according to the above difficulties:(1)In terms of organization and management,the first is to transform the functions of the government and delineate the scope of responsibilities of the government and the association.The government departments are mainly responsible for supervision and evaluation,and the association becomes the main body of its own development;Second,speed up the construction of operation mechanism,add the internal organization of the association to make the work allocation clear;Third,improve the institutional guarantee system.Not only the association itself should strengthen the establishment of relevant rules and regulations,but also the government should strengthen policy protection and support;Fourth,the combination of regulation and regulation: to build a scientific supervision and evaluation system.(2)In terms of resources,firstly,a linkage mechanism between social talent training institutions and associations should be formed to actively attract social talents to join the association and broaden the dimension of professional talent reserve of the association;Secondly,expand the economic sources and improve the financial system.Economic income is the basis for the association to maintain stable development.Increase cooperation projects with the government and society,and record the financial income and expenditure in detail.Finally,absorbing national and social resources,the development of the association must be quickly integrated into the market operation,the use of national sports entity resources.(3)In terms of business development,it is necessary to innovate the business development mode and explore diversified and innovative business activities;Second,strengthen the quality of daily training services of the association,and maintain the operation of the existing prominent business segments;The third is to create their own event brand,establish the event system. |