Research On The Application Of Case Teaching Method In The Network Marketing Course Of Secondary Vocational Schools

In secondary vocational e-commerce and other related majors,network marketing course is a vocational skill course that combines theory and practice,and practice is more important than theory.In teaching,we must choose the teaching method that meets the needs of integrating theory with practice.Case teaching method uses multimedia means to describe typical real cases,raises problems by analyzing cases,and puts forward solutions centered on problems,which can cultivate students’ vocational skills of combining theory and practice.Therefore,case teaching method is a practical teaching method for network marketing course..Any teaching method in the application will be affected by the users and the environment,and there will be deficiencies and needs to be improved in the application.This paper investigates the application of case teaching method in the network marketing course of three secondary vocational schools in Changchun,and uses the mean value description,variance analysis and correlation analysis methods of SPSS statistical software to make statistics and Analysis on the survey data,This paper finds out the existing problems of case teaching method and puts forward corresponding improvement suggestions,in order to improve the teaching effect of case teaching method in secondary vocational network marketing course.According to the investigation and research,there are some problems: the quality of the cases used is not high,the teaching preparation is not sufficient,the control degree of the teaching process is low,the experience of teachers in applying the case teaching method is insufficient,and the subject status of students in the teaching process is not obvious The suggestions of improving the control of teaching process,improving the ability of using case teaching method,guiding students to adapt to the dominant position of case teaching method provide valuable reference for the better application of case teaching method in secondary vocational network marketing course.