| With the rapid development of the global cultural and creative industry,cultural and creative products have become an indispensable spiritual and cultural component in people’s social life.Cultural and creative products,with their inherent cultural characteristics,endow them with high cultural and aesthetic value.The digital cultural and creative products generated by digital empowerment are more suitable for widespread dissemination in the era of big data and electronic information platforms.But in the process of dissemination and development,problems and challenges also come together.On the one hand,the intensification of market competition and the rapid development process of digital cultural and creative products have led to the emergence of restless design,resource waste,and homogenization,and the public is eager for more unique and personalized products.Therefore,how to meet the higher-level emotional needs of modern people,create products with more emotional connotations,grasp high-quality experiences,promote emotional resonance between users and products,achieve two-way attraction,and avoid the emotional connection between people and culture being diluted by negative "commercial creations" is a key issue in the development of digital cultural and creative products.On the other hand,as the design infrastructure of innovative digital cultural and creative products in the digital era,interdisciplinary design has become an important component of innovative digital cultural and creative design.The development of digital cultural and creative products needs to consider visual creative design,cultural interpretation,and the integration of digital technology symbols,which poses new challenges to the design of digital cultural and creative products.This article uses a research approach of interdisciplinary integration,based on the perspective of emotional design,to connect emotional sociology with emotional design psychology.It analyzes and sorts out relevant theories such as emotional three-level,interactive ceremony,and symbolic interaction,and conducts research on emotional design of digital cultural and creative products.I hope to provide useful references and insights for cultural and creative product designers to carry out design work.The paper is divided into six parts: The introduction section mainly clarifies the purpose,significance,and development trend of emotional design for digital cultural and creative products from the perspectives of policy background and technological development,new consumer era,and digital experience.The first chapter elaborates on the concept,composition,and basic characteristics of digital cultural and creative products.Chapter 2 analyzes the basic concepts of emotional design and related theories such as emotional three-level,interactive ceremony,and symbolic interaction,laying the foundation for further exploration of the application of emotional design theory to the design of digital cultural and creative products.Chapter 3 first reviews the current situation of digital cultural and creative product design issues,clarifies the necessity of emotional design,summarizes four design principles: cultural theme,subject participation,product applicability,and design differences,and analyzes the explicit and implicit elements of emotional design through specific cases.Chapter 4 explores the innovative language,technological path,development path,and other aspects,proposing four design levels of "awakening,interaction,labeling,and resonance" in the experience process of users and digital cultural and creative products.It explores the emotional design path of digital cultural and creative products layer by layer,and analyzes the application of emotional design in virtual and physical scenes.Chapter 5 elaborates on the significance of emotional design of digital cultural and creative products from the perspectives of user experience and cultural industry,and provides prospects.The emotional design of digital cultural and creative products is of great significance for enhancing user experience and cultural inheritance and development.This article connects the development relationship between users,culture,and products through "emotions",hoping to explore design transformation ideas suitable for digital cultural and creative products using emotional laws,solve the problem of current cultural and creative product form exceeding content,enrich product cultural education connotation,and improve user emotional experience effect,To provide certain reference and reference for further improving the user experience of digital cultural and creative products and the innovative transformation and development of traditional cultural resources in the digital era. |
