Research On The Design Of Women’s Cultural And Creative Products In "The Dream Shadow Of The Red Chamber" Based On Emotional Design

Given that the young women’s groups are more likely to satisfy emotional needs in the consumption process,emotionalization has become the main design concept of women’s cultural and creative products.As a literary classic "Dream of Red Mansions",which is loved by young women in China,its cultural and creative products are facing lack of cultural resources mining,lack of illustration innovation in cultural resources,and cannot meet the emotional needs of young women consumers.Therefore,this study is committed to the emotional needs of young domestic female consumers,and uses the concept of emotional design to improve the theme cultural and creative product of "The Dream Shadow of the Red Chamber" to enhance the level of young women consumers in the "Dream of Red Mansions" in China EssenceThrough the survey,Sun Wen painted the theme paintings of "Dream of Red Mansions" with high acceptance of women as the main design element,and adopted Donald Arthur Norman’s emotional design concept to design the "The Dream Shadow of the Red Chamber" female cultural and creative products.This article is mainly divided into five parts: The first part explains the background,purpose and method of research,and through analysis of the current status of emotional design and the domestic and foreign research of cultural and creative products,it is found that the domestic design concept in China is related to the theme of "Dream of Red Mansions".There are fewer research on integration;The second part summarizes the emotional design and female cultural and creative products,and introduces the necessity of the combination of the two to lay the theoretical foundation for the design of the "The Dream Shadow of the Red Chamber" female cultural and creative product design;The third part elaborates some related cultural resources of the "Dream of Red Mansions" focused on analyzing the painting elements and characteristics of Sun Wen painted the full book "Dream of Red Mansions",and positioned and analyzed the female cultural and creative brand of "The Dream Shadow of the Red Chamber";The fourth part is the strategy,method and application promotion value in the design of the emotional design concept in the design of the "The Dream Shadow of the Red Chamber";The fifth part is based on the design method and strategy of the fourth part to carry out the emotional design practice of the "The Dream Shadow of the Red Chamber" female cultural and creative products.Based on the emotional needs of young female consumers,this study integrates emotional design concepts into the design of cultural and creative products,explores the design ideas of the new "Dream of Red Mansions",and has to enrich the theme cultural and creative theme of "Dream of Red Mansions",promote the culture of red studies and create economic value has a positive effect.