| The National Maritime Museum of China is our country’s only national-level maritime museum.As a consequence,it has the title of "the Maritime Palace Museum".Meanwhile,it is also a gathering place of education resources.The cultural and creative products of the National Maritime Museum of China should be an extension of their education.And yet they are in the dilemma of the theme deficiency,thereby cutting off the connection from museum culture.As a result,the research purpose of this topic is to probe into how the National Maritime Museum of China can tap the museum resources,make the museum’s cultural creation develop a school of its own,separate itself from homogenization,carry on educational functions,and meet the spiritual demands and learning experience of adolescent society and family groups.Via discussing the emotional design theory,the museum experience theory and the design philosophy of museum cultural creation,this article constructs the interrelation among them,and forms the design model of museum cultural creation under the theory of emotional design,for the sake of the National Maritime Museum of China of cultural content exportation and output to set up emotional and experienced channel.In this article,horizontal and vertical comparison method,questionnaire survey and field survey research are used as major research methods to analyze the behavioral models and user experience maps of adolescent society and family groups.This article takes emotion and experience as the target spot,condenses the cultural theme of the National Maritime Museum of China,and forms the design of museum cultural and creative products on account of learning experience and ID motivation.By means of the practical design of this subject,the cultural and creative products of the National Maritime Museum of China can condense themes,create cultural IP,and embody the value of the museum collection;their exploration and sightseeing coexist,motivate the thirst for knowledge of adolescent society;they set up a game mechanism,enrich family interaction,and lengthen the museum experience,so that the audience can obtain reflective teaching,with aesthetic internalization as the ultimate value pursuit. |
